Employee advocacy has emerged as one of the most effective methods of building awareness for an organization’s talent brand on social media. This is not a surprise. With the growing ubiquity of social media platforms, the impact of corporate and leadership messages is on the wane, and buyers and potential job candidates are more drawn to information shared by employees. Their voices are much more impactful and trustworthy than that of employers.
If you’re looking to build thought leadership and promote your brand, here are 5 ways harnessing employee advocacy can improve your brand image.
Increasing Brand Visibility
The efforts of employees in promoting their organization can be much more effective and far reaching. According to a report by LinkedIn, employee networks have more connections than a company has followers by as many as 10 times on average, and people are much more likely to trust company information shared by employees rather than a c-suite executive. What this means is that successful employee advocacy goes a long way in increasing brand visibility for an organization.
Attracting New Business
Employee advocacy turns employees into ambassadors of an organization’s marketing effort. According to the same report mentioned above, only 3% of employees on average share content about their company, but this underwhelming figure is enough to drive a whooping 30% increase in the total engagement a company drives. When employees share quality and approved content with their networks on platforms like LinkedIn, Twitter, Facebook, and Instagram through employee advocacy platforms, it significantly increases social reach, followers, engagement and web traffic to brands.
Promoting Employee Profiles
The benefits of employee advocacy are not limited to employers. By being good representatives of an organization, employees can establish themselves as valid sources of information, showcasing their expertise in various fields and having their own personal brands. Their excellence in representing their organization can work for their own merit.
Recruiting And Retaining Talent
Nothing is more telling and convincing of an organization’s company culture than those shared by employees. When employers give their team the liberty to openly share insights of their workplace experience, it becomes a powerful tool for promoting their organization and attracting talent who desire to work in a similar environment.
Humanizing The Organization
Employees are a company’s most valued assets. The quality of their product or service corresponds with that of their employees’, so it is very important to attract and retain them. Providing them a structured employee advocacy program where they can share their personal and inspiring journeys allows them to have a wholesome engagement. It makes an organization human centered and focused on the wellbeing of employees.
Employee advocacy empowers an organization as well as employees. In a world where people are increasingly becoming skeptical of the authenticity of information, employee advocacy lets consumers and candidates of vast coverage know the real identity of an organization.
If you’re looking for effective employee advocacy social media tools to promote your organization, MarketBeam can provide your organization with the right solutions. Contact us today and let us know how we can help you.