Employee Advocacy vs. Influence Marketing

Employee Advocacy vs. Influence Marketing

Looking for an effective way to promote your business but stuck in choosing which to choose Employee Advocacy or Influencer Marketing? Here’s a detailed comparison between both of them and the guidance which suits you the most. What is Employee Advocacy?   ...
MSO: Closing the Marketing and Sales Gap

MSO: Closing the Marketing and Sales Gap

The sales and marketing departments of a company are often at odds. A quarter of businesses confess that their sales and marketing teams are rarely or never in sync. More than half of salespeople’s time is wasted trying to sell to uninterested parties or those...