It's no secret that social media has had a huge impact on the way we live our lives. What began as a way for people to connect with friends and family has turned into a powerful tool for businesses of all sizes. But while social media can be a great way to reach new...

Most people would agree that employee referral programs (ERP) are one of the best sources for finding quality hires. After all, who knows better than employees what it takes to be successful in a company? And when you have a well-run ERP program, you can save time and...

Video is a powerful marketing tool, but only when it's done right. That means creating videos that are both creative and informative without being too sales-y. After all, you're trying to appeal to other businesses, not consumers. In fact, marketers are more confident...

It’s no secret that to be successful in business these days; you need a strong online presence. And one of the most important platforms for businesses is LinkedIn. LinkedIn provides a great opportunity to reach out to potential customers and partners, build...