How to use LinkedIn marketing to influence?

by | Dec 28, 2021 | Digital Marketing, Social Media Marketing, Social Media Strategy

LinkedIn marketing is becoming more popular as a way for businesses to network, connect, and promote, with over 690 million users. This blog will teach you how to use LinkedIn for business, provide you with the best tools, and assist you in making the most of your LinkedIn marketing efforts to influence the C-suite.

It’s crucial to recharge your marketing for 2022. Your LinkedIn Page is a place where people can learn more about your company.

Why LinkedIn is Important for Your Business?

A LinkedIn Page is more than just a company overview; it’s also a place where you can interact with your prospects. 

Companies leverage LinkedIn as their dynamic marketing tool to raise brand awareness, bring in more expertise, and encourage the target audience to take the required action.

Here are 4 tips to market on LinkedIn like a pro

When curating your LinkedIn Page, there are a few basic best practices to follow:

  1. By posting 1-2 times per day, you can establish a trustworthy and consistent voice.
  2. Make use of vibrant, eye-catching graphics.
  3. Pose thoughtful questions that invite responses.
  4. Because Pages with complete information receive 30% more weekly views, present a complete Page with all available tabs and fields. 

Present a complete Page, using all available tabs and fields, because Pages with complete information receive 30% more weekly views.

Share posts with high-quality media.

According to LinkedIn, photos get 98 percent more comments than those without them. According to the business, custom collages with three to four photographs in one post also do well for pages. 

On social media platforms like Facebook and Twitter, posts with photographs and videos tend to perform better.

If at all possible, avoid using stock pictures, as original images receive more attention. To supplement your posts, you can add PDFs, PowerPoint presentations, or SlideShare presentations.

On LinkedIn, videos receive five times more engagement than any other sort of content. One benefit of LinkedIn native video is that it auto-plays when someone scrolls by it, grabbing their attention more effectively.

Optimize the reach and impact of your posts.

LinkedIn’s algorithm aims to show people content that will interest and engage them, from accounts they connect with. When it comes to posting from your company page, there are a few LinkedIn best practices for businesses to consider. The posts you make should aim to do the same as the ones you made for your company.

You can notify employees if you think they’d be interested in the post. As company advocates, they can jumpstart engagement on the post and boost its visibility.

Keep Your Updates Short, Sweet, and Spicy. 

We recommend 150 characters or fewer. Don’t be coy: tell your audience exactly what’s in it for them in as few characters as possible, and don’t be afraid, to be honest.

Ask a thought-provoking question, point out a feature, or stir up a little controversy. Make it personal. Call out your audience, i.e., do you think VR is going to be a thing? Is it already?

Use the 4-1-1 Rule. 

This signifies that you should share a non-promotional update from another source and, most importantly, four pieces of informative content written for every piece of content you share about yourself (or your company), especially in the case of tweets!

Share multiple helpful, valuable posts from around the web for every post you link to from a company blog. 

This rule ensures that your feed remains focused on your audience’s needs rather than becoming a platform for your company to brag about itself.

Use Tracking Links

Your LinkedIn Page is a standalone marketing tool. 

It comes with analytics tools that you can use to track the popularity and interaction of each post. 

With the goal to have overall social media success, you can have Urchin Traffic Monitor to track the performance of the links where the traffic is coming from. MarketBeam tracks every click generated by social media posts and map it to every individual. Learn where the leads are coming from and also attribute leads and clickthrough.


Don’t Use Links (Sometimes!)

As a general rule, we encourage marketers to include links in their updates. 

Posts that include links receive 45 percent more engagement than those that don’t. 

Linkless posts will stand out if you use them sparingly. 

Even without a link, content that is thought-provoking or inspirational tends to get a lot of attention.

Highlight your brands, business units, or initiatives with Showcase Pages

What should you do if your brand, business, or initiative provides unique value to specific segments of your target market? 

According to our recommendations, each aspect of your business should have its showcase page. 

This provides followers with an easy-to-understand view of the aspects of your business that they’re most interested in.

To create a customized feed for each segment, use Showcase Pages to target each update to the most relevant audience. 

Your LinkedIn page’s posting options and analytics are the same.

Make sure your thought leadership resonates with key components of your post

B2B marketers frequently exaggerate the importance of the relationship and cling to that single thread. 

Reaching tomorrow’s executives, increasing share of voice, and building a groundswell of support all have value. 

Thought leadership is the clear leader when it comes to tactics capable of moving executives.

Six ways to win with thought leadership:

  1. Finding opportunities for your brand to own and lead timely conversations is what white space marketing is all about.
  2. Being relevant entails aligning your thought leadership with the needs of your customers.
  3. Executive decision-makers want to know where their industry is headed, and you can show them by creating a vision.
  4. When it comes to maintaining thought leadership engagement, earning trust is critical.
  5. Because executives are so busy, being succinct can help you persuade key decision-makers to include you in their journey.
  6. Because thought leadership cannot be accurately valued without attribution, progress must be measured.

In 2022, get creative with your content.

Your LinkedIn Page is a destination where people can get to know your brand – and it’s key to recharging your marketing for 2022. When your LinkedIn Page is a dynamic, visually appealing collection of highly valuable content, it works best. Curate it with your audience in mind, experiment with the possibilities, and watch your following grow next year.

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