Research-backed social media content writing techniques


As a marketer, you already know that LinkedIn can be a powerful tool for building your brand, creating awareness, and nurturing your prospects. But, did you know that there’s more to it than simply posting a few times a day?

To truly make an impact, you need to keep track of the most engaging character length for LinkedIn content. MarketBeam analyzed a dataset of 5,000 company posts and conducted an online survey involving digital marketing professionals to identify the ideal character count for LinkedIn posts.

Our report is packed with insights and recommendations that can enhance the performance of your LinkedIn content and take your social strategy to the next level in 2023. By comparing the engagement levels of posts with varying character lengths, we aim to help you uncover patterns and develop strategies that will resonate with your audience.

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