Pharmaceutical companies have to follow a strict, highly regulated pharmaceutical marketing plan regulated by the FDA and the Division of Drug Marketing and Communications, also known as the DDMAC.
There are several concerns regarding the security of the information provided and the marketing tools used. The industry is moving quickly towards using social media to help establish more brand voices in reaching their target markets.
Following the principles set forth by the FDA and other organizations, pharmaceutical companies can prepare accordingly and take advantage of the opportunity of social media for their marketing uses.
What Did the Webinar Share?
Our webinar shared tips and tricks that will help to fasten more social media marketing in 2021 and the future. Our goal with our content was to provide more opportunities to learn about the power and reliability of social media marketing. With the use of social media, companies will be able to scale, expand, and innovate how they communicate with their customers.
MarketBeam experts discussed the secrets behind how to eliminate the social media compliance risk. With so many guidelines and rules for the FDA and other organizations, social media content within the pharmaceutical industry must follow a specific set of rules so that the published content is informative and within regulations.
There were many takeaways, but we discussed four main ideas that will help anyone within the pharmaceutical industry who wants to use social media.
Main Takeaways
How to Leverage Social Media Channels
After watching this webinar, you will have a firm grasp of safely and effectively leveraging social media channels. This involves knowing what time to post, what kind of content to post, and what the target market will likely be looking for.
Speeding Up Current Social Media Marketing Efforts
Provided an understanding of how to speed up current social media marketing efforts, specifically by furthering the planning and preparation efforts to create consistent content. With a good idea of the branding and the kind of message that wants to be sent on social media, you can speed up current marketing efforts by getting clear on your goal and getting clear as a company on how you want to present yourself to the public.
Accelerate the Publishing Process to Impact, Your Customers
Social media can take quite a long time to publish on the platforms, which is why finding ways to accelerate the publishing process will impact your customers more. You want to make sure that you are always ready to prepare content and share meaningful content within the guidelines.
Using particular tools and methods, you can accelerate the publishing process and impact your customers in a meaningful way by having content prepared for social media posts.
Reducing Social Media Compliance Risk
Finally, the last item discussed was regarding social media and how to reduce compliance risk. Following the guidelines and after further education within this webinar, there is a clear set of distinct rules and regulations to ensure that as long as you follow these, you will never be in trouble with the FDA or other entities.
Educating yourself on these rules and preparing yourself to create content around these laws and regulations will help you overcome specific challenges to share content with your customers.
Conclusion
This webinar was significantly crucial for understanding how to create compliance social media content. As long as you follow the provided tips and make sure to continue to consistently educate yourself on the guidelines set forth by the FDA, there should be no reason why you can’t have a successful social media marketing campaign as a pharmaceutical company.
Check out the webinar for yourself to learn more about how to use social media in the pharmaceutical industry.
