What is Employee Advocacy?

by | Feb 22, 2023 | Social Media Strategy | 0 comments

Employee advocacy is a powerful tool that can help businesses increase their reach, engage with customers, and ultimately, drive revenue. It is a strategy that involves leveraging employees’ personal networks and social media presence to promote the company’s brand, products, and services. 

By encouraging and empowering employees to become advocates for the business, companies can tap into their unique perspectives and experiences to create more authentic and relatable content. This not only helps to build trust with customers but also increases the visibility and credibility of the brand.

Here are some key benefits of employee advocacy:

1. Increases reach and engagement: By tapping into the collective reach of employees’ personal networks, businesses can significantly increase their reach and engagement. According to a study by MSLGroup, content shared by employees receives eight times more engagement than content shared by brand channels.

2. Builds trust and credibility: People are more likely to trust and buy from a company that is recommended by someone they know and trust. By leveraging employees’ personal relationships and networks, businesses can build trust and credibility with their target audience.

3. Creates authentic content: Employees bring a unique perspective and voice to the table, which can help create more authentic and relatable content. This can be especially valuable for businesses that are looking to connect with younger audiences who prioritize authenticity and transparency.

4. Boosts employee morale and satisfaction: When employees feel like they are contributing to the success of the company, they are more likely to feel engaged and satisfied in their work. Employee advocacy can be a powerful way to boost morale and create a sense of pride and ownership among employees.


So, how can businesses encourage employee advocacy? Here are some tips:

1. Provide training and resources: Many employees may not be comfortable with social media or may not know how to effectively promote the company’s brand. By providing training and resources, businesses can help employees feel more confident and equipped to advocate for the company.

2. Make it easy and accessible: Employees are more likely to share content if it is easy to do so. Businesses can make it easy for employees to share content by providing pre-approved messaging and graphics that they can easily copy and paste into their social media accounts.

3. Recognize and reward participation: Employees are more likely to participate in employee advocacy if they feel like their efforts are recognized and rewarded. Businesses can recognize and reward participation by sharing metrics on the impact of employee advocacy and by offering incentives such as bonuses or prizes.

4. Encourage authentic content: While it’s important to provide employees with resources and messaging, it’s also important to encourage them to share their own authentic perspectives and experiences. This can help to create more relatable and engaging content.

In conclusion, employee advocacy can be a powerful tool for businesses looking to increase their reach, build trust and credibility, and create more authentic content. By providing training, making it easy and accessible, recognizing and rewarding participation, and encouraging authentic content, businesses can empower their employees to become powerful advocates for the company.


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