How AlayaCare Scaled LinkedIn Amplification Across Global Teams and Turned Executives into Thought Leaders
About Alayacare
AlayaCare is a global, cloud-based home health care software platform founded in 2014 and headquartered in Montreal, Quebec. Serving agencies across North America, Australia, and New Zealand, AlayaCare provides an end-to-end solution covering clinical documentation, scheduling, billing, payroll, remote patient monitoring, and mobile care worker functionality.
With over 500 employees and $274 million in funding, AlayaCare is one of the fastest-growing healthcare technology companies in the world, driven by a mission to transform the future of home-based care through innovation and deep client partnerships.
“MarketBeam gave us a platform where both employees and executives can easily share approved content, helping us maintain brand consistency while scaling engagement. The visibility into performance has transformed how we measure social impact.”
Person 1, Digital Marketing Manager
THE CHALLENGE
AlayaCare operates across multiple regions, product lines, and internal teams, each with distinct audiences, messaging priorities, and goals. Getting employees across departments like North America sales, infusion and product-focused teams, and Quebec sales to share the right content consistently was a coordination challenge the marketing team could not solve with generic tools.
At the same time, the company’s most credible voices, including the SVP of Data and Intelligence, the Chief Product and Software Architect, and the VP of Product, were not being leveraged as the thought leaders they were. Executives either lacked the time to manage their own LinkedIn presence or had no structured process to ensure the content attributed to them was reviewed and approved before going live.
THE SOLUTION
Structured User Groups for Precise, Department-Level Amplification
MarketBeam enabled AlayaCare to organize their employee base into targeted user groups, each receiving content tailored to their region, role, and audience. The North America sales team, the infusion and product team, the Quebec sales team, and the ANZ team each operated within their own content streams, ensuring that the right message reached the right people without irrelevant content cluttering the experience. Every employee in each group could review and share posts with minimal friction, turning a fragmented workforce into a coordinated amplification network.
White Glove Executive Publishing with Built-In Content Approval
For AlayaCare’s senior leadership, MarketBeam enabled a white glove publishing model managed entirely by the marketing team. The SVP of Data and Intelligence, Chief Product and Software Architect, and VP of Product were each set up as LinkedIn influencers with curated, role-specific content written and scheduled on their behalf. Critically, a content review and approval workflow ensured that no post went out without the executive’s sign-off, maintaining authenticity while removing the operational burden from their plates. Marketing retained full visibility and control while executives built a consistent, credible presence on LinkedIn.
Together, these two capabilities gave AlayaCare’s marketing team a single platform to orchestrate amplification at every level of the organization, from frontline employees sharing relevant updates to the most senior voices in the company publishing authoritative content on home care technology, data intelligence, and product innovation.
“MarketBeam gave us a single platform to manage approvals, schedule posts, and engage employees globally. It’s significantly improved how we scale advocacy without sacrificing compliance.”
Person 2, Digital Marketing Manager
THE RESULTS
13,000+
new followers gained in the last year
450,000+
impressions generated from social content
49,000
visits driven to the website
25.5%
audience growth within one year
THE BENEFITS
Targeted amplification across every team — user groups for North America sales, infusion, Quebec sales, and ANZ each received tailored content streams, making sharing relevant, easy, and consistent across the entire organization.
Executives activated as credible thought leaders — senior leaders including the SVP of Data and Intelligence and Chief Product and Software Architect built a consistent LinkedIn presence without managing it themselves.
Content quality protected through approval workflows — every executive post went through a review process before publishing, ensuring brand consistency and giving leaders confidence in what was shared under their name.
Marketing team in full control at scale — a single platform allowed AlayaCare’s marketing team to manage multi-team employee advocacy and executive publishing simultaneously, without the complexity of managing separate tools or processes.
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