How MarketBeam Helped Partnerize Scale Their Social Media Efforts
ABOUT THE COMPANY
PARTNERIZE
Partnerize is a SaaS technology company that helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Automation Platform is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide.
THE CHALLENGE
The partnership development sector relies heavily on social media to reach potential new clients. There were few other routes to market with no specialist trade publications or media outlets. This created some real challenges for the business as they were relying primarily on LinkedIn for much of their marketing and communications work. They needed to find a way to quickly and easily amplify their social media content.When one of the firm’s investors told the senior team about MarketBeam, a solution he had seen deployed effectively in other organizations, they were keen to find out more.
THE SOLUTION
Adopting MarketBeam was clearly going to benefit the business, but they needed a high level of employee engagement to maximize the impact. This meant colleagues needed to be reassured that their social media channels were not going to be overwhelmed with Partnerize content. The marketing team proposed that no more than 2 posts a week would be shared, and that these would only contain important, information rich content.
“With Marketbeam we’re able to significantly increase participation for every single post we put up and that makes a big difference for the impact of our brand… it’s of great value, a real game-changer for our business”
Jim Nichols, Chief Marketing Officer
THE RESULTS
40X
increase in LinkedIn clickthroughs
18X
increase in web traffic
THE SOLUTION
How MarketBeam Helped
Before deploying MarketBeam every employee would be contacted to ask them to reshare social content. MarketBeam has eliminated this process completely and, whilst employees are not required to use the platform, the majority have engaged with it and feedback has been excellent. With four offices on four continents it used to take weeks to share posts across the entire employee network. Now it takes just a few days, and 50% of the workforce have set up MarketBeam to automatically share Partnerize posts.
Extending the Benefits
The original objective for the project was about creating brand awareness and recognition, constantly reminding potential new clients about Partnerize. MarketBeam has exceeded the firm’s expectations.
When Partnerize acquired a new business it made perfect sense to implement MarketBeam immediately. This has provided both businesses with the opportunity to choose to share posts across one or both firm’s social platforms.
Start Your Journey with MarketBeam
Looking to level up your social media management? MarketBeam has the tools for small businesses, enterprises, and agencies to thrive.
