How Securonix Leveraged Employee Advocacy to Boost Brand Visibility
ABOUT THE COMPANY
SECURONIX
Since its founding in 2007, Securonix, has redefined the next generation of cyber-threat detection using the power of machine learning and big data. Their purpose-built security analytics solution uses machine learning to detect the most advanced insider threats, cyber threats, and fraud activities in real time, including threat-hunting and automated incident response. Globally, customers use Securonix to address insider threats, cyber threats, cloud security, fraud, and application security monitoring requirements. Securonix is headquartered in Addison, Texas and has offices in California and India.
“Every month I share the top influencers report with our sales team and they get excited to see their name in the top 10 results. They have also started to ask me how to improve the results and make a bigger impact on social. This shows that they have started to realize the power of social thought leadership.”
Abhinav Dhiman, Digital Marketing Manager
Securonix’s marketing team spent hours on creating and sharing daily posts across Twitter, Facebook, LinkedIn, and Google+. Selecting the appropriate platform and identifying their audiences’ preferred content type among case studies, videos, infographics, and whitepapers was difficult without a centralized view of analytics across all social media platforms. Frustrated with inefficient and time-consuming processes and disappointed with a lack of engagement on social media despite tremendous resource investment led Securonix’s marketing team to believe there must be a better way to do this.
Determined to find a marketing automation tool that could manage multi-channel posting, Securonix’s marketing team discovered MarketBeam. Securonix developed a robust social media strategy with a lean marketing team and is able to execute their strategy with MarketBeam as the platform that is central to their marketing strategy.
“Previously we used LinkedIn posts and paid campaigns a lot and thought that’s where most of our traffic was coming from. After using MarketBeam for 2 months, we noticed our best engaging channel is Twitter and previously we weren’t as active on that channel. Now, 64% of click-throughs per post come from Twitter. MarketBeam is the one platform where you can share your content and create a team, so it’s the best platform for social media.”
Abhinav Dhiman, Digital Marketing Manager
increase in LinkedIn engagement
employee adoption
Since adopting MarketBeam, the customer has seen a significant improvement in organic traffic and engagement across their social platforms.
“MarketBeam has exceeded our expectations. The MarketBeam team is responsive to our immediate needs, they provide excellent product support and have been helping us through the implementation and since then as we have become power users. Not only that, but they have also helped us build a strategy around social amplification!”
Results for LinkedIn, which was particularly important for the firms’ influential professionals, were particularly impressive, with impressions growing each month to deliver an average 750% increase. In one month the business achieved a 1250% increase in page impressions!
This has been a hugely successful campaign and MarketBeam has become a critical part of the firm’s overall communications strategy, giving coherence and clarity to the marketing strategy.
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