How Healthcare IT Leader Raintree Systems Launched Their Social Presence, Activated Employee Advocacy, and Found Top Talent
ABOUT Raintree Systems
Raintree Systems is the leading EMR platform for rehabilitation and therapy practices, built over more than 40 years of dedicated focus on the healthcare industry. Headquartered in Temecula, California and serving more than 25,000 users across over 50 specialties, Raintree delivers an all-in-one solution covering clinical documentation, patient engagement, revenue cycle management, billing, and business intelligence. From pediatric therapy and physical rehabilitation to occupational therapy, speech therapy, and behavioral health, Raintree partners with commercial, nonprofit, and government agencies across the US and Canada on a mission to make healthcare more accessible, efficient, and effective for providers and patients alike.
“I evaluated several platforms before choosing MarketBeam and the results spoke for themselves quickly. What made it work was the combination of a tool that actually delivered and a customer success team that was genuinely invested in our outcomes. I was able to onboard our entire employee base essentially on my own, with their support every step of the way. The numbers we started seeing month over month gave me full confidence we made the right call.”
Cameron DeJong, Director of Digital Marketing
THE CHALLENGE
Raintree Systems was ready to invest in social media for the first time, but had no existing presence to build on and no framework for getting started. The team needed to decide which employees and departments should participate in advocacy, how to structure the program so it scaled without becoming unmanageable, and how to measure whether any of it was working. At the same time, the HR team faced a separate but related challenge: recruiting quality candidates in a competitive healthcare technology market without relying on expensive paid job advertising. They needed a smarter, more sustainable way to reach the right people.
THE SOLUTION
A Strategy Built from the Ground Up, Department by Department
MarketBeam worked closely with the Raintree team from the very beginning, helping them think through the foundational questions before a single post went live. Which teams should be invited to participate first? Which departments would drive the most credible amplification for their audience? How should content be structured to serve different internal groups? Rather than handing over a generic onboarding checklist, MarketBeam provided hands-on strategic guidance that matched the program design to Raintree’s actual organizational structure, making it sustainable from day one.
Turning Employee Advocacy into an Organic Recruiting Engine
One of the most impactful early applications of the program was in HR. Raintree’s team began using MarketBeam to amplify open job postings through employee networks, turning every participating employee into a recruiting touchpoint. When employees shared roles in their specific domain, whether clinical, technical, or operational, the posts reached highly relevant audiences who trusted the recommendation because it came from someone already doing the work. The result was a steady stream of strong, qualified candidates reaching out organically, without the spend that typically accompanies a serious hiring push.
As the program matured, Raintree’s analytics told a compelling story. Engagement rates, reach, and content performance all tracked well above benchmarks, giving the team clear evidence that the strategy was working and the confidence to continue expanding the program across more departments and use cases.
“We started seeing something we had not experienced before. Candidates were coming to us already aware of the role and genuinely interested, and when we asked how they found out about it, it traced back to posts shared by our own employees. The quality of referrals we received through the amplified job posts was noticeably higher than what we were getting through traditional channels, and we were not spending a dollar on paid promotion to make it happen.”
Director of Talent Acquisition, Raintree Systems
THE RESULTS
400%+
growth in LinkedIn followers
45K+
impressions generated across campaigns
60%
of total engagement driven by the
employee amplification
THE BENEFITS
A structured social presence built from zero — MarketBeam guided Raintree through every foundational decision, from which teams to activate first to how content should be organized by department, turning a blank slate into a working, scalable program.
Great candidates without paid recruiting spend — by amplifying job postings through employee networks, HR attracted high-quality applicants organically, reaching relevant audiences that responded to trusted peer referrals rather than job board ads.
Analytics that were off the charts — engagement rates and content reach consistently outperformed expectations, giving the Raintree team clear, data-backed proof of impact from the very early stages of the program.
A foundation built to grow — starting with the right departmental structure and strategic framework meant the program was designed to expand, not just launch, giving Raintree a platform to build on as their social ambitions grew.
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