“MarketBeam has been a real game-changer for our business”

Jim Nichols, CMO at Partnerize

Increase in clickthroughs

Increase in web traffic

%

Increase in LinkedIn followers

Partnerize is a SaaS technology company that helps the world’s leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Automation Platform is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide.
 

The Challenge

The partnership development sector relies heavily on social media to reach potential new clients. There were few other routes to market with limited specialist trade publications or media outlets. This created some real challenges for the business as they were relying primarily on LinkedIn for much of their marketing and communications work. They needed to find a way to quickly and easily amplify their social media content. When one of the firm’s investors told the leadership team about MarketBeam, a solution he had seen deployed effectively in other organizations, they were keen to find out more.

“MarketBeam has been a huge timesaver when it comes to amplifying our social media messages and has really helped us build our network.”

Miriam Tremelling, Director of Marketing

The Solution

Adopting MarketBeam was clearly going to benefit the business, but they needed a high level of employee engagement to maximize the impact. This meant colleagues needed to be reassured that their social media channels were not going to be overwhelmed with partnerized content. The marketing team proposed that no more than 2 posts a week would be shared and that these would only contain important information-rich content.

How MarketBeam Helped

Before deploying MarketBeam every employee would be contacted to ask them to re-share social content. MarketBeam has eliminated this process completely and, whilst employees are not required to use the platform, the majority have engaged with it and feedback has been excellent. With 10 offices on four continents and colleagues working in 15 time zones it used to take weeks to share posts across the entire employee network. The power of MarketBeam ensures that posts are published 24 hours a day across all time zones! More than 50% of the workforce have set up MarketBeam to automatically share partnerized posts.

Extending The Benefits

The original objective for the project was about creating brand awareness and recognition, constantly reminding potential new clients about partnering. MarketBeam has exceeded the firm’s expectations.

When Partnerize acquired a new business in April 2020 it made perfect sense to implement MarketBeam immediately. The company plans to extend MarketBeam to interested employees that were part of the acquired company.

The Results

The marketing team measures everything, so it was easy to qualify the impact of MarketBeam. There was an almost instant increase in click-throughs across all platforms.

  • 40-times more clickthroughs from each social post
  • 18-times more website traffic from LinkedIn
  • 40% increase in LinkedIn followers

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