Schedule demo

The Minimum Adverse Event Workflow Every Life Sciences Social Team Needs

earn how pharma, biotech, and medtech teams can detect side effects, identify potential adverse events, escalate safety concerns, and respond consistently on social media.

What Is Inside:

  • A six-step workflow for handling adverse events on social media
  • Practical guidance for detecting side effects and safety-related language
  • A framework for categorizing adverse events, complaints, and other comment types
  • Best practices for escalation and approved responses
  • Record retention and audit trail considerations
  • A more operational approach to social media safety monitoring

Download Now

Get a practical framework for handling adverse events,
side effects, and adverse reactions on social media
more consistently and compliantly.

This field is for validation purposes and should be left unchanged.
Name

How It Works

1

Identify possible side effects, adverse reactions, and other safety-related signals across social channels.

2

Route potential adverse events to the right teams and use approved response language.

3

Maintain records, review trends, and strengthen your workflow over time.

Book a free
30-minute session

and we will walk you through the guide, key risk areas, and
how to apply it to your team.

Schedule a Free 30-Min Call

Why MarketBeam
Built This

There is no single practical standard for compliant social media across the EU and UK for pharma and medtech. MarketBeam built this guide to give life sciences teams a clearer, more practical baseline grounded in what the industry is already expected to follow.
Talk to an Expert

5 steps built for life sciences teams

How MarketBeam supports
adverse event management on social media

1

Detect

Monitors social interactions in one place

Comments, DMs, mentions, and replies unified across channels – no channel goes unchecked.
Flags potential safety-related language early
Informal or vague language is surfaced faster, with original content and context captured.

2

Categorize

Classifies incoming comments consistently
Clear categories separate safety signals from complaints, medical questions, and general noise.

Reduces unnecessary escalation

Reduces unnecessary escalation Real risk moves to the right workflow. Non-safety content stays out of the PV queue.

3

Escalate

Routes to the correct safety or PV team
Structured routing no manual handoffs, no inbox monitoring. Original content and context preserved.
Notifies the right stakeholders without delay
The right people are looped in immediately, with everything they need to act.

4

Respond

Approved response templates, in-app
No improvising. Teams reply using pre-approved language compliant, consistent, every time.
Keeps public responses on the right side of the line
Medical discussion stays off public channels. Users are directed to official reporting pathways.

5

Store For Audit

Retains complete records for audit readiness
Date, comment, channel, links, commenter, category, action, and AE ID all stored together.
Connects confirmed cases back to PV tracking
Escalation and response history stay linked. Confirmed AEs tie directly to PV records.