In 2025, several life science companies are leveraging social media to expand their reach, engage with their audience, and enhance brand visibility. These companies have effectively harnessed social media platforms to connect with stakeholders, share valuable insights, and showcase their expertise in the life sciences sector. Whether you’re looking for inspiration or evaluating strategies, here are the top companies making a mark in social media marketing.

1. Novartis

Novartis has developed a substantial social media presence, particularly on platforms like Twitter and Facebook. The company frequently shares patient stories and information about rare diseases, engaging audiences with initiatives such as TwitterViews and campaigns like #MYDCchat and #Time2DoMore. Their strategic use of social media has significantly boosted their reach and follower base.

2. Boehringer Ingelheim

Boehringer Ingelheim is one of the most mature pharmaceutical companies in terms of social media engagement. Their well-planned digital and social media strategies have enabled them to build a strong online community, utilizing platforms to share valuable health content and foster engagement with stakeholders.

3. Roche

Roche has effectively used social media to engage with various stakeholders in the healthcare and pharmaceutical industry. Through compelling storytelling and educational content, Roche has built an authoritative presence online, positioning itself as a thought leader in the life sciences space.

4. Sigma-Aldrich

Sigma-Aldrich has gained a significant following on X (formerly Twitter) by blending humor with scientific content. Their innovative campaigns, such as giveaways in packaging resembling their chemical containers, have helped increase engagement and build brand recognition among scientists and researchers.

5. Insilico Medicine

Insilico Medicine has excelled on LinkedIn with a high follower-to-employee ratio by consistently posting detailed content on AI-driven drug discovery. Their thought leadership approach and the synergy between their corporate page and the CEO’s personal LinkedIn presence have greatly amplified their reach.

6. Thermo Fisher Scientific

Thermo Fisher Scientific uses social media to provide insights into the latest innovations in life sciences, laboratory equipment, and research solutions. Their engaging video content and interactive posts have contributed to their growing online audience.

7. Pfizer

Pfizer leverages social media to communicate scientific advancements and public health initiatives. Their consistent posting of health awareness campaigns and engagement with healthcare professionals make them a leader in social media marketing within the pharmaceutical industry.

8. Bio-Rad Laboratories

Bio-Rad Laboratories engages their audience through informative content on molecular biology, life sciences research, and diagnostics. Their use of interactive content such as webinars and Q&A sessions has helped them build a robust online community.

9. Gilead Sciences

Gilead Sciences strategically utilizes social media platforms to highlight their research in virology, oncology, and inflammatory diseases. They actively engage with healthcare communities and policymakers to promote awareness and education.

10. Merck Group

Merck Group leverages social media platforms to showcase their latest advancements in science and technology. Their use of visually appealing content and informative posts helps to maintain a strong connection with their audience.

Why These Companies Stand Out in Social Media Marketing

These life science companies have excelled in social media marketing due to their:

• Engaging Content Strategies: Sharing informative and relatable content that resonates with their audience.
• Effective Use of Platforms: Leveraging platforms like LinkedIn, Twitter, and Facebook to maximize outreach.
• Thought Leadership: Establishing authority through educational and research-focused content.
• Audience Engagement: Responding to comments, fostering discussions, and encouraging user participation.

Why These Companies Stand Out in Social Media Marketing

These life science companies have excelled in social media marketing due to their:

• Engaging Content Strategies: Sharing informative and relatable content that resonates with their audience.
• Effective Use of Platforms: Leveraging platforms like LinkedIn, Twitter, and Facebook to maximize outreach.
• Thought Leadership: Establishing authority through educational and research-focused content.
• Audience Engagement: Responding to comments, fostering discussions, and encouraging user participation.

How MarketBeam Can Help

If these companies utilized MarketBeam, they could experience significant benefits such as:

• Enhanced Compliance: Ensuring all social media content adheres to regulatory guidelines.
• Streamlined Publishing: Automating social media scheduling and content approvals.
• Employee Advocacy: Amplifying brand reach by enabling employees to share content effortlessly.
• Advanced Analytics: Gaining deep insights into audience engagement and content performance.
• CRM Integration: Connecting social media efforts with customer relationship management for better lead tracking.

Conclusion

The top 10 life science companies listed above demonstrate how strategic social media marketing can enhance brand awareness, drive engagement, and foster meaningful connections within the life sciences sector. By studying their strategies, other life science businesses can gain insights to improve their digital marketing efforts and establish a strong online presence.

If you’re looking to elevate your life science brand, consider incorporating elements from these industry leaders into your marketing strategy.