How Vendo Turned Employee Advocacy into a Pipeline Engine with MarketBeam
ABOUT Vendo
Industry: ECommerce
Vendo is a full-service digital growth agency and trusted partner for brands looking to scale on the world’s largest online marketplaces including Amazon, Walmart.com, and TikTok Shop. With over 25 years of retail experience, more than $25 billion in sales driven, and 250 active brand partners, Vendo brings deep marketplace expertise across management, media buying, and marketing. Headquartered in Los Angeles, CA, Vendo’s young, globally distributed team is as passionate about brand growth as the clients they serve.
“MarketBeam gave us a platform where both employees and executives can easily share approved content, helping us maintain brand consistency while scaling engagement. The visibility into performance has transformed how we measure social impact.”
Person 1, Digital Marketing Manager
THE CHALLENGE
Vendo had an energetic, distributed team of young employees spread across the globe, but their collective LinkedIn presence was untapped. There was no structured way to get employees sharing content consistently, and without a system to reward participation, engagement was patchy at best.
On the sales side, the team was also flying blind: LinkedIn was generating genuine interest from ideal prospects, including business owners and operations heads of brands actively looking to build their Amazon presence, but those engaged contacts were never making it into HubSpot. The sales team had no visibility into who was engaging with Vendo’s content on social, leaving a warm audience completely untouched.
THE SOLUTION
Gamified Employee Advocacy That Took On a Life of Its Own
MarketBeam introduced a gamified advocacy program that turned content sharing into a friendly competition. Employees were ranked on leaderboards based on their sharing activity and engagement performance, with rewards tied to results. What started as a structured program quickly became self-sustaining as Vendo’s team got competitive. Employees were not just sharing content, they were actively trying to outperform each other, driving a level of organic reach and engagement that far exceeded expectations.
Connecting LinkedIn Engagement Directly to the Sales Pipeline in HubSpot
MarketBeam’s HubSpot integration gave Vendo’s sales team something they had never had before: visibility into who was engaging with their LinkedIn content. Prospects who had liked, commented on, or interacted with Vendo posts were automatically synced into HubSpot, complete with engagement context. This surfaced an entirely new segment of high-intent leads, business owners and operations heads of companies actively looking to grow their Amazon presence, who had been on the radar socially but had never been contacted by sales.
Together, the two capabilities transformed Vendo’s approach to LinkedIn. What had been a broadcast channel became a two-way system: employees amplified content at scale while the platform fed qualified engagement signals back to the revenue team in real time, closing the loop between social activity and sales outreach.
“MarketBeam gave us a single platform to manage approvals, schedule posts, and engage employees globally. It’s significantly improved how we scale advocacy without sacrificing compliance.”
Person 2, Digital Marketing Manager
THE RESULTS
71% >
Increase in LinkedIn audience growth
> 113,000
Impressions through organic content
220%
Growth in cumulative click-through rate
THE BENEFITS
THE SOLUTION
Organic reach went through the roof — a competitive, rewards-driven advocacy program turned Vendo’s global team into a high-output content engine, delivering engagement results that consistently surpassed targets.
Hidden pipeline surfaced from social — LinkedIn engagement data synced directly into HubSpot revealed warm prospects who were already interested but had never been contacted by the sales team.
Ideal buyers identified and activated — business owners and operations leads of brands looking to build their Amazon presence were identified through social signals and brought into the sales workflow for the first time.
Social and sales aligned for the first time — by closing the loop between LinkedIn activity and HubSpot, Vendo’s marketing and revenue teams gained a shared, real-time view of what content was driving business impact.
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