Executive Branding: No Longer an Option, But a Necessity

Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop Thought Leadership).  77% of buyers are more likely to buy from a company whose CEO uses social […]

This May Be the Reason Why Your Event Engagement is Low (Here’s How to Fix It)

The Problem: Event Engagement is Lacking You invest time, energy, and money into planning a Fireside chat, Meet-Up, or networking event. Hoping and praying, “if you build it they will come.” Only to find out that RSVPs or ticket purchases are lower than anticipated. Sound familiar? Or how about this scenario… Perhaps you’re able to […]