EMQX Strengthens Global Brand Visibility with MarketBeam
ABOUT EMQX
Founded in 2012. Headquartered in the San Francisco Bay Area, EMQ maintains an R&D center in Stockholm, EMQX provides open source and enterprise MQTT messaging platforms. Their technology powers real time IoT and event driven applications used by organizations
worldwide.
THE CHALLENGE
As a global company operating across both the United States and China, EMQX faced challenges aligning social media efforts across regional marketing teams. Initially, the US marketing team implemented the program, and later expanded the strategy to include the
marketing team in China to create a more unified global presence. The Head of Marketing was already familiar with MarketBeam from a previous organization and recognized its potential to support a coordinated international strategy.
THE SOLUTION
MarketBeam enabled EMQX to centralize its content distribution while allowing regional teams to collaborate on messaging and campaign execution. The platform provided a structured way to publish content consistently while enabling employees across different regions to amplify key
announcements and industry insights. By aligning marketing teams across the US and China, EMQX was able to strengthen its global
messaging and expand its reach through employee driven amplification.
THE RESULTS
260K+
Social media impressions generated
6,000+
Website visits driven through campaigns
$32K+
Earned media value generated
850+
New social media followers gained
THE BENEFITS
- Global Team Alignment
- Centralized Content Distribution
- Increased Employee Advocacy
- Expanded Social Media Reach
- Higher Brand Awareness
Start Your Journey with MarketBeam
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