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The Minimum Adverse Event Workflow Every Life Sciences Social Team Needs

Earn how pharma, biotech, and medtech teams can detect side effects, identify potential adverse events, escalate safety concerns, and respond consistently on social media

What Is Inside:

  • A six-step workflow for handling adverse events on social media
  • Practical guidance for detecting side effects and safety-related language
  • A framework for categorizing adverse events, complaints, and other comment types
  • Best practices for escalation and approved responses
  • Record retention and audit trail considerations
  • A more operational approach to social media safety monitoring

Download Now

Get a practical framework for handling adverse events, side effects, and adverse reactions on social media more consistently and compliantly.

How It Works

Identify possible side effects, adverse reactions, and other safety-related signals across social channels.
Route potential adverse events to the right teams and use approved response language.
Maintain records, review trends, and strengthen your workflow over time.

Book a free
30-minute session

and we will walk you through the guide, key risk areas, and how to apply it to your team.

Schedule a Free 30-Min Call
5 steps built for life sciences teams

How MarketBeam supports
adverse event management on social media

1

Detect

Monitors social interactions in one place
Flags potential safety-related language early

2

Categorize

Classifies incoming comments consistently
Reduces unnecessary escalation

3

Escalate

Routes to the correct safety or PV team
Notifies the right stakeholders without delay

4

Respond

Approved response templates, in-app
Keeps public responses on the right side of the line

5

Store For Audit

Retains complete records for audit readiness
Connects confirmed cases back to PV tracking
Webinar

AI and Social in Life Sciences: What’s Real, What’s Fluff, and What’s Next

Life Sciences leaders will share balancing high-impact social marketing with steady compliance measures in this new era of AI.

Pushpa Ithal

Pushpa
Ithal

CEO, MarketBeam

Abbie Jones

Abbie
Jones

Marketing Communications and Brand, Philips

Nikki Wolfert

Nikki
Wolfert

Head of Partnerships, MarketBeam

Julie Eunyoung B.

Julie
Eunyoung

Assistant General Counsel, Sanofi

John Lerch

John
Lerch

Senior Director, Strategy, Veeva MedTech