From Executive Buy-In to Social Growth: How Ayla Networks Expanded Its Digital Reach with MarketBeam
ABOUT Ayla Networks
Ayla Networks, headquartered in San Jose, California, is a smart home IoT platform provider, ranked the #1 US-based smart home platform by ABI Research. The company powers more than 15 million connected devices and processes over 250 billion annual transactions for brands
building smart home and IoT solutions, with a focus on letting those brands own their customer data and user experience.
THE CHALLENGE
Ayla wanted to grow its social footprint by activating its executive and sales networks, but its marketing team was lean and its executives and sales reps were new to social amplification. They needed more than software, they needed a hands-on onboarding partner to get a team
unfamiliar with social publishing and advocacy up and running
THE SOLUTION
MarketBeam’s team worked closely with Ayla’s marketing team to onboard executives and sales reps onto employee advocacy and social publishing, walking a team new to the practice through the process step by step. Customer success went a step further, building features
specifically to smooth out the experience for Ayla’s users.
THE RESULTS
4,477
LinkedIn clicks (up from just 19)
6,413
X (Twitter) clicks
$35,706
Earned Media Value (EMV)
15M+
Connected devices supported globally
THE BENEFITS
- Executive and sales teams became active brand advocates
- Expanded social reach without increasing marketing headcount
- Faster employee onboarding through hands-on guidance
- Simplified social publishing for first-time users
- Custom platform enhancements improved user adoption
- Stronger executive thought leadership
- Greater organic visibility across social channels
- Scalable employee advocacy program
Start Your Journey with MarketBeam
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