How AngelEye Health Activated Nurse Influencers and Employees on One Platform
ABOUT AngelEye HEALTH
Industry: Healthcare
AngelEye Health, founded in 2013 and headquartered in Little Rock, Arkansas, provides patient and family engagement technology designed specifically for neonatal and intensive care units. Their platform helps hospitals strengthen communication, improve transparency, and keep families connected during critical care experiences. By enabling secure video streaming and communication tools, AngelEye Health supports both healthcare providers and families during some of the most sensitive moments of care.
Their solutions are used by thousands of organizations worldwide, spanning enterprises, education, government, and an extensive global partner and reseller ecosystem.
“MarketBeam gave us a platform where both employees and executives can easily share approved content, helping us maintain brand consistency while scaling engagement. The visibility into performance has transformed how we measure social impact.”
Kathy Gill, Marketing Director
AngelEye Health needed a more effective way to manage social media communication across multiple platforms while maintaining meaningful engagement with healthcare audiences. As a growing company with a lean marketing team, they needed a solution that could help them publish content consistently, measure performance, and expand awareness efficiently.
AngelEye Health also collaborated with a network of nurse advocates and clinical champions who acted as trusted influencers in the neonatal care community but were not formal employees. In addition, internal team members were eager to share company content with their own professional networks. The challenge was finding a structured way to activate both groups and amplify important messages at scale.
The need became even more urgent during the COVID-19 pandemic, when sales teams could no longer meet doctors and nurses frequently in hospitals and digital channels became critical for maintaining visibility.
Key challenges included:
Managing publishing and coordination across multiple social platforms
Activating nurse advocates and employee networks to expand reach
Measuring engagement and performance across channels
Scaling social media operations with a lean marketing team
Increase in LinkedIn followers in 1-Year
Impressions through organic social
Earned Media Value
Network Activation
To address these challenges, MarketBeam enabled AngelEye Health to activate both employees and external advocates through a single platform. Unlike many employee advocacy tools that only allow W2 employees to participate, MarketBeam supports non employee participants. This allowed AngelEye Health to onboard influential NICU nurses and clinical advocates who were already trusted voices within the neonatal care community and had strong followings on Facebook.
Phased Rollout
AngelEye Health began by onboarding its executive leadership team and nurse influencers, establishing credible voices to share stories and educational content about neonatal care. Once the program was established, employees across the organization were invited to participate. Influencer nurses primarily amplified awareness on Facebook where their communities were active, while corporate messaging and industry visibility were strengthened through LinkedIn.
Lean Execution
With MarketBeam’s intuitive platform, AngelEye Health’s lean marketing team was able to launch and manage the program quickly without adding operational complexity. The platform centralized publishing, coordinated advocacy across internal and external networks, and allowed the team to scale social media awareness efficiently during a time when digital communication had become critical.
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