Employee Advocacy for a CMO Network: How Digital Ascendant Built One Voice Across Many Executives

ABOUT Digital Ascendant (Ascendant Network)

Digital Ascendant, headquartered in New York, is an invite-only CMO network built for senior marketing executives, spanning brand advertisers, media agency leaders, publishers and platforms, and data, martech, and adtech leaders. The community is built around events where
members work through the hardest problems in digital marketing together and carry what they learn back out to their own organizations. Its council includes marketing leaders from companies like General Motors, Colgate-Palmolive, LVMH, and L’Oréal, giving the community real weight
among the executives it’s trying to reach.

THE CHALLENGE

As a CMO network, Digital Ascendant’s value is tied directly to who shows up, both to its events and to the conversation around them. The team needed the right marketing executives aware of upcoming events and the broader community, while keeping current members engaged with
new content in the stretches between gatherings. Ascendant wanted its own employees and advisors to actively promote that content and help drive event recruitment, but had no structured social publishing process to make that happen. Without it, amplification was sporadic and
individual rather than a coordinated employee advocacy effort.

THE SOLUTION

MarketBeam gave Digital Ascendant an employee advocacy and social publishing platform built around two goals: recruiting the right people to its events, and keeping engagement steady on new content in between. Instead of employees and advisors posting independently and
inconsistently, the platform let the team coordinate amplification across the whole group, turning what had been a one-off effort into an ongoing, organized push