Beating SEO with Social: Executive Amplification for a Legacy Tech Modernization Brand
ABOUT CloudFrame
CloudFrame, headquartered in New York, is a mainframe modernization company that helps enterprises transform legacy COBOL applications into maintainable, performant, cloud-ready Java through its Modernization Suite, made up of Atlas and CodeNavigator, without locking
customers into a particular vendor’s tools. The company has been recognized as a Rising Star in the latest ISG Report, a sign that it’s carved out real credibility in a niche, technical corner of enterprise IT.
THE CHALLENGE
CloudFrame was just starting its social media expansion from close to a standing start and needed to turn an early push into something that actually lasted, rather than a short burst of activity that faded once the initial effort wore off. The challenge ran deeper than just being new
to social, though. CloudFrame’s product is rooted in older technology: mainframe and COBOL modernization isn’t a category that generates much organic search demand on its own, so the enterprise IT leaders who needed to know about CloudFrame weren’t necessarily going to find it
through SEO. The company needed another way to build visibility and credibility, and quickly.
THE SOLUTION
MarketBeam let Big Compass onboard 100 users in a single call, getting a client-embedded, distributed workforce into social publishing fast. User groups let the team bifurcate content by practice area, so each business unit could promote what was relevant to it without stepping on
the others. Practice managers representing each business unit got their own content streams and became LinkedIn influencers in their own right, with the marketing team helping shape and manage their voice.
THE RESULTS
786%
Increase in follower growth
2,614+
Trackable website clicks generated
200%+
Increase in social media impressions
2.5%–8%
Average click-through rate (CTR)
4%–5%
Consistent engagement rate
THE BENEFITS
- Early growth turned into sustained momentum, not a one-time spike
- Executive amplification put leadership's voice behind the brand, extending reach beyond what the marketing team could do alone
- Social media reached the right enterprise IT audience in a legacy-tech category where SEO alone fell short
- A small, tight-knit team and a well-run agency kept content flowing consistently
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