How Level Agency Achieved 70% Employee Adoption and Fueled Follower Growth
ABOUT THE COMPANY
Level Agency
Founded in 2010, Level Agency is a Digital Marketing Agency headquartered in Pittsburgh, PA, with offices across the U.S. They help B2B and B2C brands drive measurable growth through SEO, paid media, analytics, and digital strategy.
The UI have been excellent and simple to use. It makes publishing and employee advocacy very simple to manage.
Kaylei Sadler, Content and Community Coordinator
THE CHALLENGE
As a results-driven firm focused on driving measurable growth, Level Agency recognized that its manual, multi-tool social media process was becoming an operational bottleneck. This process limited the agency’s ability to fully activate employee advocacy, even though employees and executives were eager to share content.
However, the manual workflow made content sharing time-consuming and difficult to scale.
- Personalization was difficult, which made participation inconsistent.
- The team lacked clear visibility into how social activity impacted business growth.There was limited insight into how employee advocacy contributed to the sales pipeline.
THE SOLUTION
Level Agency turned to MarketBeam to centralize their social media efforts and launch a structured employee advocacy program. By bringing content creation, approvals, and personalization into a single platform, the friction associated with content sharing was significantly reduced.
To ensure a successful rollout, Level Agency leveraged MarketBeam’s Hypercare onboarding. During the initial phase, the team achieved an adoption rate of over 75%. This success was further reinforced through continued onboarding support in the first month, helping establish consistent sharing habits across the organization.
In addition, Level Agency activated MarketBeam’s CRM integration, enabling a direct connection between social engagement and measurable ROI. For the first time, social data was seamlessly captured within their sales pipeline, providing clear visibility into performance—from initial content sharing to lead generation.
THE RESULTS
> 70%
employee adoption
14.25%
follower growth
- Structured employee and executive advocacy program
- Centralized content distribution and approvals
- Clear visibility into social performance and engagement
- Direct connection between social activity and pipeline impact
Looking Ahead
As Level Agency continues to scale, the focus will remain on deepening the connection between social advocacy and the sales pipeline. By leveraging MarketBeam’s analytics, the agency is now positioned to treat their internal advocacy as a high-performing lead generation channel, just as they do for their own clients.
BENEFITS
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