How LGT Wealth India Increased LinkedIn Engagement by 1,457% with MarketBeam
ABOUT THE COMPANY
LGT Wealth India
LGT is an international private bank with 23 locations worldwide. Their global scale includes
$400B in client assets, with a strong presence across Europe, Asia, Australia, and the Middle
East. Established in 1920 in Liechtenstein, LGT provides private banking for high-net-worth
clients, asset management, and global wealth-management services. LGT Wealth India, part of
this global group, has offices in Mumbai and New Delhi, specializes in wealth management,
blending global access and local insight.
MarketBeam is very intuitive and user-friendly. Onboarding was seamless, and content sharing worked flawlessly.
Aisha Singh, Sr. Marketing Manager, LGT Wealth India
THE CHALLENGE
LGT Wealth India had a strong content strategy but their main objective was to generate engagement. The marketing team focused on starting with the Executive Director, Director of Private Clients, Senior Director, and Marketing Associate to expand reach on LinkedIn. Their
goal was to strengthen LGT’s presence in the Indian market through a localized strategy, while providing the executive team a compliant and efficient way to share corporate posts and engage clients without the need for manual effort.
THE SOLUTION
The Marketing Director, responsible for LGT’s social media presence, was looking for a partner who could help bring her vision and strategy to life and chose MarketBeam for that collaboration. She initiated a proof of concept (POC) to evaluate the platform’s usability and simplicity, particularly for busy executives with limited time to create content, and to measure the ROI generated from social media engagement.
THE RESULTS
+15.8%
LinkedIn Follower Growth
+1,457%
Engagement Growth
15% → 33.3%
Employee Contribution to Engagement
+470%
LinkedIn Impressions
150
Employees Onboarded
BENEFITS
- Increased employee-driven engagement across LinkedIn
- Simplified compliant content sharing for executives
- Reduced manual publishing efforts
- Improved campaign visibility through coordinated employee amplification
- Enabled marketing teams with centralized content management and analytics
THE SOLUTION
MarketBeam enabled the team to
Distribute authorized content directly from marketing to employees.
-Streamline internal reviews and approvals before publishing.
-Although LinkedIn was their main channel, they also benefited from MarketBeam’s ability to
manage and schedule posts across multiple platforms.
-Track employee engagement and amplification performance in real time.
Phase 1: POC
Goal
The POC was designed for fast adoption and close collaboration
Timeline
2 Weeks
Execution
-Hypercare including daily check-in for two weeks with the Senior Marketing Manager ensured
smooth configuration and hands-on support.
-5 executives participated in the POC, testing content publishing, scheduling, and sharing
workflows.
-2 marketing admins managed approvals, scheduling, and AI-assisted content creation.
Results
+200 new followers on LinkedIn (200% growth in two weeks).
13.5% engagement driven by employees.
Phase 2: 150-User Rollout
Following the successful POC, MarketBeam’s Customer Success and IT teams partnered
closely with LGT’s internal security and infrastructure group to ensure a compliant rollout.
-All security checks and SSO configuration were completed, along with full marketing team
enablement and technical validation to support a seamless company-wide launch.
-150 employees were onboarded in a single live session, marking a milestone in LGT India’s
digital transformation.
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