100 Users, Immediate Traction: How NXTsoft Set and Tracked Real Social Goals
ABOUT NXTsoft (now Kinective)
Headquartered in Phoenix, Arizona, NXTsoft, now part of Kinective, is a fintech connectivity company best known for its OmniConnect API platform, which securely connects banks, credit unions, and fintech applications. NXTsoft combined with CFM and IMM in 2023 to form
Kinective, a company that today serves more than 2,500 financial institutions with a 98% renewal rate.
THE CHALLENGE
NXTsoft’s marketing team, including Madison Junqueira, wanted to onboard over 100 users immediately to start seeing real social traction right away, rather than ramping up gradually. The team also set specific impression and follower goals it wanted to hit and needed a way to track
progress against them.
THE SOLUTION
MarketBeam supported a fast, large-scale onboarding, getting NXTsoft’s users moving immediately instead of a slow rollout. After about two months, the team began tracking its goals in earnest, giving Madison Junqueira and the marketing team a clear read on how impressions
and followers were tracking against the targets they’d set.
THE RESULTS
87.63%
Of LinkedIn engagement was driven by
employees.
99.00%
Of X (Twitter) engagement was driven by
employees.
$4,224
Earned Media Value (EMV) generated.
THE BENEFITS
- Over 100 users onboarded immediately instead of a slow ramp-up
- Specific impression and follower goals gave the marketing team a clear target
- Two months in, the team had real data to track progress against those goals
- Social traction became visible and measurable almost from the start
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