How SecureAuth Built a Social Amplification Strategy from the Ground Up and Saw Month-over-Month Growth
ABOUT SecureAuth
SecureAuth is a next-generation identity and access management (IAM) company headquartered in Irvine, California. Founded in 2005, SecureAuth protects workforce and customer identities across cloud, hybrid, and on-premises environments using an AI-driven risk engine that evaluates behavioral signals in real time to deliver dynamic, frictionless authentication. With solutions spanning single sign-on, multi-factor authentication, passwordless access, and customer identity management, SecureAuth serves enterprises across banking, healthcare, retail, government, and more with a guiding philosophy: more security should never mean more obstacles.
“MarketBeam gave us a platform where both employees and executives can easily share approved content, helping us maintain brand consistency while scaling engagement. The visibility into performance has transformed how we measure social impact.”
Person 1, Digital Marketing Manager
THE CHALLENGE
SecureAuth’s marketing team knew they were operating in one of the fastest-growing segments of cybersecurity, but their LinkedIn presence was not reflecting that momentum. Employee amplification was inconsistent, organic reach was underperforming, and there was no structured social strategy guiding how content should be created, distributed, or measured.
The team did not just need a tool they needed a clear strategic foundation to build on, and a partner who could help them think through the approach from the start and bring the entire team along with them.
THE SOLUTION
A Social Strategy Built Together, Not Handed Over
MarketBeam worked directly with SecureAuth’s head of marketing to build a comprehensive social amplification strategy from scratch. Rather than simply onboarding the team to a platform, MarketBeam took a consultative approach, helping SecureAuth define their content pillars, employee advocacy framework, and amplification cadence with the identity security space in mind. The strategy addressed not just what to post, but how to organize employees, how to create momentum, and how to measure what was working over time.
Webinar-Led Rollout That Got the Entire Team Aligned
To bring the strategy to life across the organization, MarketBeam hosted dedicated webinars led by SecureAuth’s head of marketing, walking employees through the social strategy, the role they each played in amplification, and how to use MarketBeam to participate. This top-down, education-first approach meant employees understood the why before they were asked to act on the how. Onboarding was fast, buy-in was strong, and the team was sharing content with purpose almost immediately after launch.
With the strategy in place and the team activated, SecureAuth began seeing consistent, compounding results. Reach and engagement grew month over month as the amplification program matured, with employees becoming reliable contributors to the company’s LinkedIn presence rather than occasional participants.
“MarketBeam gave us a single platform to manage approvals, schedule posts, and engage employees globally. It’s significantly improved how we scale advocacy without sacrificing compliance.”
Person 2, Digital Marketing Manager
THE RESULTS
65% >
Increase in impressions during campaign peaks
95% >
Growth in content clicks
75% >
Increase in audience reactions
THE BENEFITS
A clear social strategy where none existed — MarketBeam co-built an amplification strategy with SecureAuth’s marketing leadership, giving the team a structured foundation to operate from rather than improvising content and sharing on an ad hoc basis.
Fast, aligned onboarding through webinar-led training — the head of marketing communicated the strategy directly to employees through hosted webinars, creating shared understanding and strong early adoption across the team.
Month-over-month growth in reach and engagement — consistent amplification by employees, anchored in a clear strategy, delivered compounding organic growth on LinkedIn that built steadily from the first month of launch.
A true strategic partnership, not just a software license — SecureAuth benefited from MarketBeam’s expertise in social amplification strategy, making the engagement more valuable than a typical tool deployment.
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