From a Sales Pilot to Global Employee Advocacy: How Svitla Systems Expanded Social Reach with MarketBeam
ABOUT Svitla
Founded in 2003, Svitla Systems is a global IT services and software development company headquartered in California, with delivery centers across Eastern Europe and Latin America. The company supports enterprise and mid-market organizations with custom software
development, digital transformation initiatives, and technology consulting services.
THE CHALLENGE
The Svitla team was looking for a simple and scalable way to strengthen their sales presence on social media. They wanted their sales teams to consistently share high-quality, pre-approved content, engage with the company’s posts, and maintain a stronger professional presence
online. As part of this initiative, Svitla aimed to run a pilot program with their main sales champions, testing a new content stream designed specifically for their sales organization.
THE SOLUTION
Using MarketBeam, Svitla launched an initial pilot with 10 sales champions over a three-week period to evaluate engagement and content performance. After validating the approach, the program expanded to include the broader sales organization across multiple regions, including
the United States and Europe. The Svitla marketing and leadership teams successfully onboarded their sales representatives
and regional marketing leads, creating a structured and controlled employee advocacy program that improved content distribution and engagement across their social channels.
THE RESULTS
8,000+
New followers gained in one year
$2,600+
Saved through organic social media
efforts
32%
Audience growth within one year
THE BENEFITS
- Stronger sales presence on LinkedIn
- Consistent employee advocacy across regions
- Increased organic brand visibility
- Onboarding goals were hit quickly instead of dragging out
- Higher engagement with company content
- Centralized content management
- Simplified onboarding for global teams
- Improved collaboration between marketing and sales
- Scalable employee advocacy framework
Start Your Journey with MarketBeam
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