Aligning Many Stakeholders, One Employee Advocacy Program: Unilog's Country-by-Country Growth
ABOUT Unilog
Headquartered in Greater Philadelphia, Pennsylvania, Unilog is a B2B eCommerce and product content company, providing its CX1 platform (eCommerce, product information management, product content, and systems integration) to distributors and retailers across industries like plumbing, PVF, and HVAC. The company has helped clients such as McGuckin Hardware and Fromm Electric post triple-digit sales growth after launching new digital storefronts.
THE CHALLENGE
Unilog operates with a strict internal hierarchy and a wide set of stakeholders, which meant rolling out employee advocacy wasn’t as simple as flipping a switch. Goals for the program had to be set and agreed on across many different stakeholders before the company could move
forward. Beyond getting it off the ground, Unilog wanted granular visibility into how the program was performing: individual employee follower growth tracked month over month, and follower growth broken down region by region, country by country, rather than one aggregate number.
THE SOLUTION
Rebecca Deno led the rollout of employee advocacy widely across Unilog, working through the company’s hierarchy and stakeholders to align everyone around the same goals, and getting there. HubSpot Integration One of the pieces Unilog cared about most was a HubSpot integration, and getting it set up was a priority for the team from the start. MarketBeam connected directly into HubSpot, giving Unilog one place to see how social activity was contributing to the rest of its marketing and sales data instead of treating it as a separate system.
THE RESULTS
1,491.18%
Increase in LinkedIn traffic.
495.73%
Growth in employee participation.
$3,365
Earned Media Value (EMV) generated.
THE BENEFITS
- Employee advocacy rolled out company-wide despite a strict hierarchy and many stakeholders
- Every goal stakeholders set for the program got reached
- Individual employee follower growth, tracked monthly, gave the team a clear read on momentum
- Country-by-country follower tracking showed exactly where the program was working
Start Your Journey with MarketBeam
Looking to level up your social media management? MarketBeam has the tools for small businesses, enterprises, and agencies to thrive.
