Small Team, Big Reach: How XY Sense Got Executives Onboarded and Engaged Fast
ABOUT XY Sense
Headquartered in Melbourne, Australia XY Sense, is an Australian occupancy sensor and workplace analytics company, providing real-time occupancy data and an integrated platform that helps workplace teams automate building systems like HVAC, lighting, booking, and
cleaning.
THE CHALLENGE
As a small, dynamic team, XY Sense wanted to expand its social reach and presence through its executives, but turning that ambition into a real program meant getting busy execs to actually onboard and engage consistently, not just agree to participate in theory
THE SOLUTION
MarketBeam’s simple UI and autoshare workflow made it easy for XY Sense’s executives to get onboarded quickly and start engaging without a steep learning curve. Paired with the team’s own knack for producing great content despite its small size, the company hit its onboarding
goals fast and got its executives genuinely active rather than just signed up.
THE RESULTS
94.39%
Increase in LinkedIn followers.
4,693.18%
Growth in LinkedIn traffic.
85.29%
Of LinkedIn engagement was driven by
employees.
THE BENEFITS
- Executives went from signed up to actually engaged, fast
- A simple UI and autoshare removed the friction that usually stalls exec adoption
- A small team's strong content got the reach it deserved through exec amplification
- Onboarding goals were hit quickly instead of dragging out
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