How to Choose the Best Employee Advocacy Platform for Your Business

employee advocacy platform

Choosing the Right Employee Advocacy Platform: A Comprehensive Guide    Definition: What is Employee Advocacy? Employee advocacy refers to the promotion of a company by its employees, typically through personal social media accounts. It involves employees sharing company news, content, and updates to increase brand visibility, engagement, and trust. Essentially, employees become brand ambassadors, helping […]

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AI and Social in Life Sciences: What’s Real, What’s Fluff, and What’s Next

Life Sciences leaders share balancing high-impact social marketing with steady compliance measures in this new era of AI.

Pushpa Ithal

Pushpa Ithal

CEO, MarketBeam

Abbie Jones

Abbie Jones

Marketing Communications and Brand, Philips

Nikki Wolfert

Nikki Wolfert

Head of Partnerships, MarketBeam

Julie Eunyoung B.

Julie Eunyoung

Assistant General Counsel, Sanofi

John Lerch

John Lerch

Senior Director, Strategy, Veeva MedTech