Employee Advocacy – Complete Guide
Did you know that employees are one of the most powerful tools a company has for promoting itself? Employee Advocacy is a great way to show your support for your company and help promote it in a positive light! Here is everything you need to know about employee advocacy! What is Employee Advocacy? […]
4 Big Obstacles of Employee Advocacy Programs
Employee advocacy is a surefire way to have your brain connect with larger audiences. However, even though many people believe it’s easy to accomplish this, several different barriers might hinder the process you and your company are trying to continue. Companies need and desire to promote their brand and content from the largest […]
What is Employee Engagement?
Employee engagement was introduced in the 90s as a management concept. Now, this idea is generally adopted by business leaders and founders all over the world. Since then, it has been used to improve the confidence of employees in the brand and build team courage. From its ubiquitous nature, it is evident that employee engagement […]
Social Media Data Retention for Your Employee Advocacy Platform
As corporate use of social media platforms continue to expand companies that do not have good data retention polices, are at a high risk. It is imperative to have a good retention policy especially one which will facilitate adequate and enormous storing and archiving of social media activities. In this article, we will discuss […]
Benefits of Employee Advocacy
It’s no exaggeration to say that a company thrives on the strength of its employees. Hiring the right people can propel a business to unimaginable heights. Yet, another truth is becoming increasingly evident: while a company builds and expands its brand, no advertising budget can match the impact of genuine word-of-mouth from enthusiastic employees. These […]
How to Use Social Media for Powerful Executive Branding
Executive branding is a new wave in marketing which yields direct results. As we know, social media has completely changed the online landscape. However, these platforms are not only an excellent way for people to stay in touch but for businesses to reach potential leads and customers. While most digital marketers recognize the importance of […]
Executive Branding: No Longer an Option, But a Necessity
Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop Thought Leadership). 77% of buyers are more likely to buy from a company whose CEO uses social […]
Is Employee Advocacy a True Win-Win?
Employee Advocacy programs empower employees to become brand advocates for the companies they work for. When employees share their employers’ posts with their own social networks they generate new audiences, while building personal branding and thought leadership. MarketBeam researched if employee advocacy is creating true win-win among employees and employers. We found out there are […]
Steps to Successful Employee Advocacy that Drives Branding
As a business, you need to build and nurture a strong employee advocacy program to help with your brand awareness, customer experience, and brand amplification. This blog explains employee advocacy and what you can do to help build a strong employee advocacy program for your company. What is employee advocacy? Employee advocacy is the process […]
Employee Advocacy for Less Than 100 Employees
Employee Advocacy is including employees in social marketing by empowering them to share corporate content on their powerful social networks. This program yields results in many fronts including increased marketing ROI, sales and employee morale. Employees make the best brand advocates because they are truly passionate about the brand, their networks tend to be in […]