4 Steps to Develop Thought Leadership

If you’re looking to change industries, advanced in your current career path, or develop your personal brand, thought leadership is a tool that you can use during this time of development. This content is adapted from a presentation at Women in Technology International’s (WITI) 24th annual conference co-presented by Parna Sarkar-Basu, CEO & Founder of Buzz […]

This May Be the Reason Why Your Event Engagement is Low (Here’s How to Fix It)

The Problem: Event Engagement is Lacking You invest time, energy, and money into planning a Fireside chat, Meet-Up, or networking event. Hoping and praying, “if you build it they will come.” Only to find out that RSVPs or ticket purchases are lower than anticipated. Sound familiar? Or how about this scenario… Perhaps you’re able to […]

Social Reach Calculator

Social media marketing is growing to be one of the biggest marketing channels. It plays a huge role in branding, communication, thought leadership, lead generation and nurturing. Most of the companies across the globe irrespective of their size, geography, industry and target market, have social media business pages and post regularly. Do you wonder what […]

One Woman’s Path From Engineer to Marketing Entrepreneur

(This article was first appeared on American Marketing Association on Nov 15 2017) I have the privilege of interacting and collaborating with a variety of woman founders, and I have a lot of respect for their tenacity, passion, and determination. Most of the time they are running and growing their business while raising a family. It’s […]