How LGT Wealth India Scaled Executive Advocacy and Engagement on LinkedIn with MarketBeam
ABOUT THE COMPANY
LGT Wealth India
LGT is an international private bank with operations in 23 locations worldwide and approximately USD 400–405 billion in client assets under management. Established in 1920 in Vaduz, Liechtenstein, LGT provides private banking, asset management, and global wealth management services for high-net-worth individuals and families.
LGT Wealth India, part of the global LGT group, focuses on entrepreneurial and family wealth management, combining global investment expertise with a client-first advisory approach.
“MarketBeam is very intuitive and user-friendly. Onboarding was seamless, and content sharing worked flawlessly.”
— Aisha Singh, Sr. Marketing Manager, LGT Wealth India
THE CHALLENGE
LGT Wealth India had already developed a strong content strategy, but their primary objective was to generate higher engagement and reach on LinkedIn.
The marketing team wanted to activate the Executive Director, Director of Private Clients, Senior Director, and Marketing Associate to amplify corporate content and strengthen LGT’s presence in the Indian market. However, the process of sharing posts manually created friction for busy executives and made it difficult to maintain consistency and compliance.
The team needed a way to enable executive advocacy while ensuring content approvals, brand alignment, and regulatory compliance, without increasing manual effort.
THE SOLUTION
The Marketing Director responsible for LGT’s social media strategy was looking for a partner who could help bring her vision to life and chose MarketBeam to support that initiative.
To evaluate the platform, the team launched a proof of concept (POC) to test usability for executives with limited time for content creation and to measure the ROI generated from social media engagement.
MarketBeam enabled LGT Wealth India to:
Distribute authorized content directly from marketing to employees
Streamline internal content reviews and approval workflows
Schedule and manage posts across multiple social platforms
Track employee amplification and engagement performance in real time
THE RESULTS
+15.8%
Audience growth since launch
+1,457%
Record-high audience interaction
From 15% to 33.3%
Employee advocacy became a key driver
+470%
Publishing strategy boosted impressions
THE SOLUTION
Within two weeks, LGT Wealth India demonstrated the value of combining employee amplification with automated compliance and approvals. Following the success of MarketBeam, LGT launched its first rollout in India with 150 users, with plans to expand to Singapore, Europe, and other regions.
BENEFITS
- Scalable executive advocacy on LinkedIn
- Precise organic content distribution by geography
- Strong alignment between global and local marketing teams
- Scalable growth across markets without manual coordination
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