
Principal approval workflows, supervisory procedures, and examination-ready records — enforced at the platform level.

Content pre-checks flag suitability concerns, unbalanced claims, and testimonial compliance requirements before submission.

Fair lending, deposit advertising accuracy, and community reinvestment content controls for bank social media programs.

Consumer Duty, financial promotion rules, and fair, clear, not misleading requirements — built into the UK content workflow.
SOC 2 Compliant
MarketBeam AI — S24 Pre-Check Engine
The single biggest friction in financial services social media is the back-and-forth between content creators and compliance reviewers. MarketBeam’s S24 AI engine runs a full compliance pre-check on every post before it enters the review queue — so reviewers see clean submissions, not rough drafts.

Flags investment recommendations without suitability context before the reviewer queue.
Detects performance claims without equal risk disclosure — before principal review.

Applies FCA Consumer Duty and COBS 4 as a pre-check for all UK-destined content.

Identifies testimonial language and flags required SEC Marketing Rule disclosures.
Issues returned to authors with specific fixes — reviewers make judgment calls, not corrections.
S24 AI Pre-Check — Live Analysis
Draft Content — Submitted for Review

Balanced risk/benefit presentation

Suitability — general recommendation

FINRA 2210 promotional standards

Prohibited language scan

Testimonial / endorsement language

Add risk disclosure for fixed income. Remove implied suitability claim. Returns to author with specific fixes — not to the reviewer's queue.
Without AI Pre-Check
With S24 Pre-Check

S24 Pre-Check UI — insert product screenshot here
The Problem
"Social media posts by associated persons are communications with the public. They are subject to supervision, recordkeeping, and content standards — regardless of whether compliance was involved."
— FINRA Regulatory Notice 17-18
Financial services firms face a web of overlapping regulatory requirements for social media — and the rules apply whether the post came from your brand account, an advisor’s personal LinkedIn, or an intern’s tweet about market conditions.
MarketBeam maps every content workflow to the applicable regulatory framework. US firms get FINRA, SEC, and FDIC controls. UK firms and global firms with UK operations get FCA compliance built into a parallel content track.

Financial Industry Regulatory Authority

Securities and Exchange Commission

FDIC · OCC · CFPB
Built Into Platform

UK Financial Promotions Regime
UK Market Workflow — Separate Content Track
FCA Requirements Built Directly Into MarketBeam
Compliant Publishing
The Problem
The MarketBeam Solution
Content creators run S24 before submitting for principal review. Compliance issues are caught upstream — reducing back-and-forth rounds and letting reviewers focus on judgment calls, not obvious fixes.
Every piece of retail communication goes through a structured principal review queue before it can be scheduled or published. Approvals, rejections, and revision requests are all logged with timestamps — creating the supervisory record FINRA examiners look for.

US content goes through FINRA/SEC workflows. UK content goes through an FCA-specific review track. Global teams cannot accidentally publish US content to UK audiences — or vice versa — without completing market-appropriate review.

Every draft, revision, approval decision, and published post is retained in an immutable, timestamped record meeting SEC Rule 17a-4 requirements. No separate archiving system needed. Three-year minimum retention built in.

Schedule content across LinkedIn, Facebook, Instagram, and X — but scheduling is only available for content that has completed principal review. Unapproved content cannot be scheduled, eliminating the risk of inadvertent publication.

Measure reach, engagement, and content performance — with every metric tied to the compliance record of the content. Know not just what performed, but which content type, review time, and regulatory category it fell into.
Employee Advocacy
The Problem
The MarketBeam Solution

Advisors browse a curated portal of principal-reviewed posts — market education, firm news, regulatory guidance summaries. Nothing unapproved is visible, accessible, or shareable through the platform.

Advisors cannot modify approved content before sharing. No performance claims can be added. No risk warnings removed. No investment recommendations improvised. The post they share is exactly what principal review approved.

MarketBeam monitors all comments on all advocacy posts. Client complaints surfacing publicly under your firm's name are flagged immediately — before they compound, before reporters see them, before examiners find them.

Every advisor share, every comment, every escalation is logged in an immutable record. When FINRA examiners ask for social communications records, you produce them in minutes — not weeks of manual reconstruction.

Push approved content to advisors via Slack or mobile notification. The easier it is to use the compliant channel, the less likely advisors are to improvise posts that create firm liability.
MLR Approval Flow

Q2 Rate Outlook — Educational Content

Municipal Bonds Explainer — Tax Advantage

Consumer Duty — What It Means for Clients (UK)

Retirement Planning Checklist — 2026

Sector Rotation Commentary — Q3
🔒 Unapproved content blocked · Comments monitored · Every share logged to FINRA record
Social Monitoring & Community Management
The Problem
The MarketBeam Solution

Monitor and respond to comments across all channels from one unified inbox — with response guides that ensure your team uses only compliance-reviewed language when engaging with clients, prospects, and the public.
Problem: Employees respond to public comments off-the-cuff — creating unreviewed public statements that can be read as investment advice or regulatory commitments.
Solution: In-app Social Media Response Guide provides approved language for every scenario. Responses are logged with the original comment for the supervisory record.

MarketBeam's AI identifies complaint signals in public comments — financial loss, service failure, suitability concerns — and escalates them immediately to compliance and the appropriate business unit, with full context preserved.
Problem: Client complaints posted publicly on LinkedIn sit unlogged, uncaptured in your CRM, and invisible to compliance — until a regulator finds them first.
Solution: Every complaint detected is documented, escalated, and logged in the supervisory record. HubSpot integration routes complaints directly into your CRM as cases.

Beyond complaints, MarketBeam monitors for regulatory red flags in comment threads: investment solicitations directed at your account, third-party claims about your products, and misinformation that may require a compliant public correction.
Problem: Third parties posting misleading claims about your products in comment threads — or soliciting your followers — create brand and regulatory exposure you don’t know about.
Solution: Regulatory flags are categorized, logged, and routed to the appropriate team — compliance, legal, or communications — with a suggested response approach.
Executive Post Audit Trail
09:14:23
X (Twitter)
Executive Social Media Management
Communications teams draft all executive LinkedIn and X posts inside MarketBeam. Executives review and approve — or request edits — through a simple mobile interface. No unreviewed posts reach channels.

Every executive post draft passes through S24 before reaching the compliance reviewer or the executive themselves. Reg FD risks, suitability implications, and unbalanced claims are caught before the CEO ever sees the draft.

Executive posts — particularly those touching markets, products, or firm performance — route through a compliance principal review step before they can be published. Legal and IR teams can be added to the review chain for sensitive periods.
Comments on executive posts carry the same regulatory weight as brand posts — with higher public visibility. MarketBeam monitors all comments in real time, flags complaints and regulatory signals, and alerts the communications team before situations escalate.

Every draft, revision, approval, publication, and comment interaction on executive social content is logged immutably. When a regulator asks what the CEO posted during a sensitive quarter, you have a complete, exportable record.

Managed via MarketBeam · Communications Team
“Our Q2 results reflect the strength of our client relationships and the discipline of our investment approach. More details in tomorrow’s earnings call. Looking forward to sharing the full picture.”

✓ Clear

✓ Clear

✓ No specific claims

⚠ Review: 1 day pre-earnings
Routed to General Counsel — 1 day pre-earnings window
Logged
Logged
Logged
Approved
10:00+
Why MarketBeam
Generic social media platforms were never designed for regulated financial services. Every workaround your team builds to make them compliant creates new gaps — and new examination risk.
| Capability | MarketBeam | Generic Social Tools | Custom-Built Solutions |
|---|---|---|---|
| AI Pre-Check (S24) Before Review | ✓ Built-in | ✕ | ✕ |
| FINRA 2210 Principal Approval Workflow | ✓ Native | ✕ | Manual — no trail |
| FCA Financial Promotion Pre-Check | ✓ UK Track | ✕ | ✕ |
| 17a-4 Compliant Recordkeeping | ✓ Automatic | Requires 3rd party | ✕ |
| Public Complaint Detection | ✓ AI-powered | ✕ | ✕ |
| Controlled Employee Advocacy | ✓ Native | No compliance controls | ✕ |
| FINRA Exam Export (any date range) | ✓ <5 min | ✕ | Weeks of manual work |
| Multi-Jurisdiction Content Segmentation | ✓ US + UK | ✕ | ✕ |
| Time to Deploy | ✓ Weeks | Weeks + no compliance | Ongoing manual burden |
FAQ
Resources
The complete overview of MarketBeam's capabilities for broker-dealers, RIAs, banks, credit unions, and insurance firms — from FINRA compliance to employee advocacy controls.
How MarketBeam's controlled advocacy portal gives advisors a compliant LinkedIn presence — and gives compliance teams the supervisory record FINRA examiners expect.
SOC 2 compliance, immutable audit trail architecture, access controls, and data retention — everything your IT governance and compliance teams need to evaluate MarketBeam.

