





Target organic LinkedIn posts to the right audience based on follower attributes for more relevant reach.
Tailor LinkedIn organic content by location to support regional teams, markets, and campaigns.
Create posts with the right length for LinkedIn and stay within platform character limits more easily.
Measure the value of organic reach and engagement generated through followers, employees and executives.

Life Sciences leaders will share balancing high-impact social marketing with steady compliance measures in this new era of AI.

Pushpa
Ithal
CEO, MarketBeam

Abbie
Jones
Marketing Communications and Brand, Philips

Nikki
Wolfert
Head of Partnerships, MarketBeam

Julie
Eunyoung
Assistant General Counsel, Sanofi

John
Lerch
Senior Director, Strategy, Veeva MedTech