The world of MedTech marketing is evolving fast. Traditional institution-driven strategies are being replaced by influencer, community, and social-led approaches, echoing the shift seen at the 9th MedDev eMarketing Summit hosted by Curtis & Coulter.
This TED-style, fast-paced summit brought together the brightest minds in MedTech marketing—showcasing case studies, hands-on strategies, and future trends. One major takeaway: influencer marketing is now central to medical device brand success, helping companies connect more authentically with patients, clinicians, and consumers.
Spotlight Sessions Featuring Influencer Marketing
1. “From Scroll to Sold – Using Influencers and Content Creators for Your Medical Device Brand” — Wendy Suljak
In her impactful 30-minute session, Wendy Suljak explained how MedTech brands can move audiences from passive scrolling to active purchasing through influencer and creator partnerships.
Her key insight? Authenticity wins. By leveraging trusted voices—beyond institutional spokespeople—brands can build credibility, trust, and genuine engagement in ways traditional advertising cannot.
2. Panel: “Future Trends in Medical Device Marketing” — Michael Krachon • Amit Joshipura • Bobak Salahi • Wendy Suljak
Moderated by Michael Krachon, this panel explored how influencer marketing, AI, and omnichannel strategies are redefining MedTech promotion.
Suljak’s participation underscored influencer marketing’s growing importance alongside innovations like AI-driven personalization and cross-channel storytelling.
The Bigger Picture: Why Influencer Marketing Matters for MedTech
1. Humanizing Highly Technical Brands
Medical device brands often struggle with conveying complex technologies. Influencers—especially healthcare professionals or patient advocates—bring a human element that simplifies the science and connects emotionally with audiences.
2. Building Trust with Authentic Voices
In today’s digital ecosystem, people trust people—not corporations. Collaborating with micro-influencers and respected creators builds stronger, more credible connections with target audiences.
3. Extending Reach Across Platforms
From LinkedIn’s professional credibility to Instagram’s visual storytelling and YouTube’s in-depth discussions, influencers help MedTech companies reach wider and more diverse communities.
4. Aligning with Patient-Centric Narratives
Influencers often share their journeys from diagnosis to treatment, which aligns perfectly with MedTech’s patient-first marketing goals. Their authenticity bridges the gap between technology and empathy.
Insights Through the MedDev Lens
The MedDev eMarketing Summit provided more than inspiration—it delivered actionable frameworks for modern MedTech marketing.
Wendy Suljak’s “From Scroll to Sold” session offered a blueprint for converting attention into engagement. Meanwhile, the “Future Trends” panel positioned influencer marketing alongside AI and digital transformation as core strategies for brand success.
These discussions reaffirmed that influencer marketing isn’t a passing trend—it’s a necessity in the modern MedTech marketer’s toolkit.
Actionable Takeaways for Marketing Teams
| Strategy | Practical Tips |
|---|---|
| Select Genuine Influencers | Partner with healthcare professionals, patient advocates, or clinical educators who have authentic engagement—not just large followings. |
| Co-Create Valuable Content | Develop educational, emotionally resonant stories that simplify medical technology while maintaining accuracy. |
| Leverage Cross-Platform Reach | Use LinkedIn for thought leadership, Instagram for storytelling, and YouTube for deep-dive demonstrations. |
| Measure Beyond Likes | Focus on engagement, lead generation, and conversion metrics to track real impact. |
| Ensure Regulatory Alignment | Maintain compliance with FDA, FTC, and healthcare communication guidelines. Accuracy and transparency are non-negotiable. |
Conclusion
The 9th MedDev eMarketing Summit showcased an undeniable truth: influencer marketing is shaping the future of MedTech. Sessions like “From Scroll to Sold” and “Future Trends in Medical Device Marketing” highlighted how trusted voices, storytelling, and compliance are redefining medical device branding.
For MedTech marketers, the next phase isn’t just digital—it’s authentically human. By collaborating with credible influencers and leveraging compliance-focused platforms like MarketBeam, brands can amplify trust, engagement, and innovation in one seamless workflow.
References
-
“From Scroll to Sold – Using Influencers and Content Creators for Your Medical Device Brand” — Wendy Suljak (9thmeddevemarketingsummit20.sched.com, Yahoo Finance, Innovation Women, AInvest)
-
“Panel: Future Trends in Medical Device Marketing” — Michael Krachon, Amit Joshipura, Bobak Salahi, Wendy Suljak (9thmeddevemarketingsummit20.sched.com)
-
MedDev Summit Categories — Curtis & Coulter
FAQ
Q1. What is influencer marketing in MedTech?
Influencer marketing in MedTech involves partnering with healthcare professionals, patient advocates, or industry experts to share credible, compliant information about medical devices and innovations.
Q2. Why is influencer marketing effective for medical device brands?
It builds authenticity and trust, simplifies technical messaging, and fosters genuine connections between brands, patients, and healthcare professionals.
Q3. How can MedTech companies ensure compliance in influencer collaborations?
By using compliance-driven publishing platforms like MarketBeam, brands can automate approval workflows, maintain audit trails, and ensure every post aligns with regulatory guidelines.
Q4. What social media platforms are best for MedTech influencer campaigns?
LinkedIn, Instagram, and YouTube remain the top three platforms for B2B visibility, patient engagement, and educational storytelling.
Q5. How does MarketBeam help MedTech brands manage influencer content?
MarketBeam enables compliant social publishing, employee advocacy, and analytics—ensuring all influencer-driven campaigns are compliant, traceable, and optimized for maximum engagement.
Empower Your MedTech Marketing with MarketBeam
Manage influencer and social campaigns seamlessly—compliant, efficient, and measurable.
Schedule a Demo | Explore how MarketBeam transforms MedTech influencer marketing.
With MarketBeam, MedTech companies can manage influencer content, track engagement, and automate compliance—all within one secure platform.
👉 Learn more about Social Media Compliance for MedTech
