Free Resource
Pre-approved AE acknowledgment language, escalation templates, and ICH E2D documentation checklist — ready for your compliance team.
ICH E2D Pharmacovigilance Compliant
All 4 AE Elements Detected by AI
LinkedIn · Facebook · Instagram · X
Veeva PromoMats Integrated
<2 min Comment to PV Escalation
MarketBeam AI — AE Detection Engine
Not just "someone" — a patient, family member, or caregiver who can be followed up with
Your product — named directly, abbreviated, or referenced contextually
A symptom, reaction, hospitalization, or worsening condition — in any phrasing
The person making the report — even if anonymous, a handle qualifies
Patients don't write "I experienced a grade 3 adverse event." They write "my legs won't stop swelling" or "she's been really off since starting that new pill." MarketBeam's AI understands both — detecting AE signals in natural, colloquial language across all languages and channels.
Every comment is scored against all four ICH E2D AE elements simultaneously. When all four are present, a case is created automatically. Partial matches are flagged for human review with context — not discarded.
AEs don't wait for business hours. MarketBeam monitors LinkedIn, Facebook, Instagram, and X continuously — including comments on brand posts, employee advocacy posts, and replies to replies buried in threads.
Not every negative comment is an AE. MarketBeam classifies comments into AE reports, product complaints, off-label inquiries, HCP questions, and general feedback — routing each to the right team without flooding pharmacovigilance with false positives.
AI AE Detection — In Progress
Facebook · Brand Post · 8 comments
“My husband started [Drug Y] three weeks ago. He’s been having constant nausea and lost 8 pounds. His oncologist said it could be the medication. We’re really worried.”
Patient
Suspect drug
Adverse event
Reporter
HCP mention
Case file created · ICH E2D compliant documentation · PV team notified
What MarketBeam Does
Every comment from LinkedIn, Facebook, Instagram, and X — across brand posts and employee advocacy posts — flows into a single, unified monitoring inbox. No channel-switching, no missed posts buried in a platform's native notifications.
MarketBeam's AI scores every comment against ICH E2D criteria in real time. When all four AE elements are present, a case is created automatically — without waiting for a human to read and classify the comment. No AE slips through because someone was busy.
When an AE is detected, MarketBeam surfaces the pre-approved response from your Social Media Response Guide and simultaneously notifies pharmacovigilance with a structured case file. Your team responds compliantly. PV gets everything they need to open the case.
The Full Workflow
MarketBeam automates the entire AE response workflow so your pharmacovigilance team receives a structured, complete case — not a screenshot and a Slack message.
A comment is posted on a brand or advocacy post. MarketBeam's AI reads it immediately, scores it against ICH E2D criteria, and classifies it as an AE, partial AE, complaint, off-label inquiry, or general comment. No human needs to read it first.
What gets logged at detection
A structured AE case file is generated immediately — with the comment text, platform context, ICH E2D classification, drug or device name, reporter information, and timestamp. The file is formatted to support downstream PV reporting, not to be rebuilt from scratch by a PV associate.
Case file includes
PV team receives an immediate in-platform and email notification with the complete case file attached. The social team and PV team are working from the same record — no parallel tracking, no information loss in translation between teams.
PV notification includes
The social team selects the appropriate pre-approved AE acknowledgment from the in-platform Social Media Response Guide — the exact language reviewed and approved by MLR. No improvisation. No off-the-cuff language that could compromise the case or create additional liability.
Response guide handles
Every step — detection, classification, case creation, PV notification, response posted — is logged in an immutable audit trail linked to the original comment. ICH E2D documentation is complete. The record is retained for 7 years and exportable for inspection in minutes.
Audit trail contains
Regulatory Compliance
MarketBeam’s AE monitoring workflow is aligned to the pharmacovigilance reporting requirements of every major regulatory agency — not just FDA.
🇺🇸
United States
European Union
🌐
International Standard
Japan · Canada · Australia
Single Unified Inbox
Every Comment. One Place. Nothing Missed.
All channels in one queue
LinkedIn, Facebook, Instagram, and X — brand accounts and employee advocacy posts all monitored from one screen.
AI-prioritized by urgency
Confirmed AEs and high-risk flags surface to the top. Your team sees what needs attention first — not newest first.
Response guide accessible inline
The approved response for every scenario is one click away inside the comment thread. No switching tabs, no digging through shared drives.
Every response logged automatically
When your team responds, the response — including which Response Guide entry was used — is logged to the audit trail instantly.
Social Monitoring Inbox — All Channels
Live
FB @RK_Caregiver · Drug Y Brand Post · 8 min ago
"My husband started [Drug Y] and has constant nausea and lost 8 pounds…"
LI @PatientAdvocate_T · MSL Post · 14 min ago
"My mother on [Drug X] — severe headaches and vision changes, neurologist thinks related…"
X @user8821 · Brand Post · 22 min ago
"Can [Device Z] be used for kids under 12? Asking for my daughter's cardiologist…"
IG @health_advocate · Brand Post · 31 min ago
"I've read this therapy causes liver problems in 1 in 50 patients — is that accurate?"
LI @HCPDr_Patel · MSL Post · 45 min ago
"Great overview of the mechanism — do you have the full publication link?"
FB @CancerAwareness · Brand Post · 1h ago
"Thank you for sharing this during awareness month — sharing with our community."
3 AEs require immediate action