100 Consultants, One Call: Scaling Employee Advocacy Across a Distributed Consulting Workforce
ABOUT Big Compass
Big Compass, headquartered in Denver, Colorado, LLC is a consulting firm specializing in Data Agility — helping clients move data from source to value through strategy, planning, team enablement, process automation, and ongoing sustainment. The company joined Argano, a global digital transformation and business consulting firm, in 2023.
THE CHALLENGE
As a consulting company, most of Big Compass’ employees work on-site at client engagements rather than in a central office, making it hard to get a distributed workforce active on social media at all, let alone quickly. The firm also runs multiple practice areas, each offering its own implementation services, which risked competing with each other for visibility instead of presenting one unified voice.
THE SOLUTION
MarketBeam let Big Compass onboard 100 users in a single call, getting a client-embedded, distributed workforce into social publishing fast. User groups let the team bifurcate content by practice area, so each business unit could promote what was relevant to it without stepping on the others. Practice managers representing each business unit got their own content streams and became LinkedIn influencers in their own right, with the marketing team helping shape and manage their voice.
THE RESULTS
67.29%
Follower growth in just 9 months
3,497
LinkedIn clicks (up from 79)
1,379
X (Twitter) clicks (up from 56)
23.74%
Employee engagement contribution
$33,860
Earned Media Value (EMV)
THE BENEFITS
● 100 employees onboarded to social publishing and advocacy in a single call
● User groups gave each practice area its own voice instead of competing for the same one
● Practice managers became LinkedIn influencers, backed by marketing
● A distributed, client-embedded workforce stayed unified under one brand
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