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Employee Advocacy Strategy~ A Complete Guide for Enterprise Teams

Employee advocacy strategy guide for enterprise teams with employee network and content-sharing illustration

Learn how an effective employee advocacy strategy can expand brand reach, support social selling, strengthen executive visibility, and increase employee engagement. This guide covers content sharing, advocacy software, compliance, analytics, AI, employee participation, and practical steps for building a scalable advocacy program across enterprise and regulated organizations.

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AI and Social in Life Sciences: What’s Real, What’s Fluff, and What’s Next

Life Sciences leaders share balancing high-impact social marketing with steady compliance measures in this new era of AI.

Pushpa Ithal

Pushpa Ithal

CEO, MarketBeam

Abbie Jones

Abbie Jones

Marketing Communications and Brand, Philips

Nikki Wolfert

Nikki Wolfert

Head of Partnerships, MarketBeam

Julie Eunyoung B.

Julie Eunyoung

Assistant General Counsel, Sanofi

John Lerch

John Lerch

Senior Director, Strategy, Veeva MedTech