Steps to Successful Employee Advocacy that Drives Branding

As a business, you need to build and nurture a strong employee advocacy program to help with your brand awareness, customer experience, and brand amplification. This blog explains employee advocacy and what you can do to help build a strong employee advocacy program for your company. What is employee advocacy? Employee advocacy is the process […]

Employee Advocacy for Less Than 100 Employees

Employee Advocacy is including employees in social marketing by empowering them to share corporate content on their powerful social networks. This program yields results in many fronts including increased marketing ROI, sales and employee morale. Employees make the best brand advocates because they are truly passionate about the brand, their networks tend to be in […]

One Woman’s Path From Engineer to Marketing Entrepreneur

(This article was first appeared on American Marketing Association on Nov 15 2017) I have the privilege of interacting and collaborating with a variety of woman founders, and I have a lot of respect for their tenacity, passion, and determination. Most of the time they are running and growing their business while raising a family. It’s […]