What are some effective ways for Marketers to use LinkedIn?
What are some effective ways for Marketers to use LinkedIn? Over the years, LinkedIn has evolved into so much more than just a job search platform. Now a days you can use it as a tool to run promotions, target and research prospects, and provide lead magnet tools. With over 500 million total users and over […]
Executive Branding: No Longer an Option, But a Necessity
Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop Thought Leadership). 77% of buyers are more likely to buy from a company whose CEO uses social […]
Social Media Metrics | Facebook | Instagram | Twitter & YouTube
Social media metrics are incredibly important as you develop and improve your social media marketing strategy. Your social marketing efforts can include everything from publishing blog posts to knowledge sites like Quora, and even online groups. We want to talk about measuring your impact when it comes to social networks like LinkedIn, Facebook, […]
How To Build A Community That Loves Your Business
A social media community for business–what is that? It is when a business utilizes the power of social media to create a place online where people who are like-minded can come together. However, it is not as simple as it sounds. While yes, we all know what a community is and how it […]
Why Do We Trust Referrals?
The Trust Effect Recall the last time you ordered a product from Amazon. Did you check to see how many stars the product has, or how many customers reviewed it? What about the last time you browsed Yelp. Did you explore how many stars a restaurant received, how many reviews it has, or what about […]
12 Questions to Ask to Find a GPDR-Compliant Solution
Are you tired of hearing those 4 letters, GDPR? GDPR has probably caused numerous headaches for marketers. Despite this, it is a positive thing for consumers. With these changes in compliance also come changes in how we operate and do business. We want to share with you how MarketBeam is complying with GDPR. In case […]
4 Steps to Develop Thought Leadership
If you’re looking to change industries, advanced in your current career path, or develop your personal brand, thought leadership is a tool that you can use during this time of development. This content is adapted from a presentation at Women in Technology International’s (WITI) 24th annual conference co-presented by Parna Sarkar-Basu, CEO & Founder of Buzz […]
This May Be the Reason Why Your Event Engagement is Low (Here’s How to Fix It)
The Problem: Event Engagement is Lacking You invest time, energy, and money into planning a Fireside chat, Meet-Up, or networking event. Hoping and praying, “if you build it they will come.” Only to find out that RSVPs or ticket purchases are lower than anticipated. Sound familiar? Or how about this scenario… Perhaps you’re able to […]
Social Reach Calculator
Social media marketing is growing to be one of the biggest marketing channels. It plays a huge role in branding, communication, thought leadership, lead generation and nurturing. Most of the companies across the globe irrespective of their size, geography, industry and target market, have social media business pages and post regularly. Do you wonder what […]
Is Employee Advocacy a True Win-Win?
Employee Advocacy programs empower employees to become brand advocates for the companies they work for. When employees share their employers’ posts with their own social networks they generate new audiences, while building personal branding and thought leadership. MarketBeam researched if employee advocacy is creating true win-win among employees and employers. We found out there are […]
