Governance vs Compliance: What Enterprises Need to Know

Social media governance framework for regulated companies featuring compliance controls, RACI matrix, approval workflows, risk management, and enterprise oversight.

Understand the difference between governance and compliance in enterprise environments. This guide explains how governance establishes decision-making, ownership, and oversight, while compliance turns applicable laws, regulations, and policies into practical controls. Learn how to connect risk management, approval workflows, recordkeeping, and accountability to support consistent operations across regulated teams and business functions.

Social Media Governance Framework for Regulated Companies~ A Complete Guide

Social media governance framework for regulated companies featuring compliance controls, RACI matrix, approval workflows, risk management, and enterprise oversight.

A social media governance framework helps regulated companies manage content approvals, account permissions, compliance risks, and monitoring across teams. This guide explains how to define roles, create a RACI matrix, establish risk-based workflows, maintain records, and measure performance. Learn practical ways to strengthen oversight while keeping enterprise social media operations consistent and efficient.

FDA Form 2253: Complete Guide for Pharma Marketers

FDA Form 2253 compliance checklist with pharmaceutical promotional materials and MarketBeam logo

FDA Form 2253 helps pharmaceutical companies submit applicable advertising and promotional labeling materials to the FDA. Explore submission timing, required information, labeling checks, electronic submission considerations, and common mistakes. This guide explains how pharma marketers can improve documentation, coordinate internal reviews, and maintain more consistent promotional compliance workflows.

FDA Social Media Guidelines for Pharma: A Practical Compliance Guide

FDA social media guidelines for pharma compliance

Learn how FDA social media guidelines for pharma shape compliant digital marketing. Explore MLR review, content approval, employee advocacy, influencer compliance, AI, monitoring, and pharmaceutical marketing automation. This guide explains practical workflows that help pharma teams manage social content, regulatory review, publishing, and monitoring with greater structure, control, and consistency.

Omnichannel Pharma Marketing Strategy

Omnichannel pharma marketing strategy showing connected HCP channels, compliance, analytics, and measurable engagement

Discover how omnichannel pharma marketing connects social media, email, websites, webinars, and other channels to improve HCP engagement. Learn how to map the HCP journey, coordinate channel orchestration, manage compliant content, and use marketing analytics to improve campaign performance while maintaining consistent governance across pharmaceutical digital marketing programs.

Webinar Recording

AI and Social in Life Sciences: What’s Real, What’s Fluff, and What’s Next

Life Sciences leaders share balancing high-impact social marketing with steady compliance measures in this new era of AI.

Pushpa Ithal

Pushpa Ithal

CEO, MarketBeam

Abbie Jones

Abbie Jones

Marketing Communications and Brand, Philips

Nikki Wolfert

Nikki Wolfert

Head of Partnerships, MarketBeam

Julie Eunyoung B.

Julie Eunyoung

Assistant General Counsel, Sanofi

John Lerch

John Lerch

Senior Director, Strategy, Veeva MedTech