Video is a powerful marketing tool, but only when it’s done right. That means creating videos that are both creative and informative without being too sales-y. After all, you’re trying to appeal to other businesses, not consumers. In fact, marketers are more confident in their video ROI than they have been in the past, and people watch twice as much video overall now as compared to 2021.
Why Is Video Marketing Essential for B2B in 2022?
If you’re not using video to market your business-to-business products or services, you’re missing out. Here’s why Video Marketing Is Essential for B2B in 2022:
- People Prefer Video
- Videos Are Shareable
- Videos Help You Rank Higher on Google
- Videos Increase Engagement
- Videos Help You Tell a Story
- Videos Help You Connect with Your Audience
- Videos Help You Stand Out from the Competition
- People Prefer Video
It’s no secret that people prefer watching videos to reading texts. In fact, 64% of people say they are more likely to buy a product after watching a video about it.
- Videos Are Shareable
Another great thing about videos is that they are highly shareable. In fact, social video generates 1200% more shares than text and images combined.
- Videos Help You Rank Higher on Google
Google loves videos, which means that ranking high on the world’s largest search engine is easier if you have videos on your website. In fact, including a video on your landing page can increase conversion rates by 80%.
- Videos Increase Engagement
Videos are also great for engagement. In fact, including a video in an email can increase click-through rates by 300%.
- Videos Help You Tell a Story
Videos are the best way to tell a story. After all, they are visual and can be highly emotive. A good story can make people remember your brand and what you stand for.
- Videos Help You Connect with Your Audience
Videos help you connect with your audience on a personal level. After all, they allow you to show, not just tell, your story.
- Videos Help You Stand Out from the Competition
With so many businesses using video marketing, it’s more important than ever to ensure your videos stand out from the crowd. After all, you want your videos to be seen by as many people as possible.
Types of Most Engaged B2B Videos
Now that you know why video is essential for B2B marketing, it’s time to take a look at the types of videos that are most likely to engage your target audience.
- Product Videos
- Customer Testimonial Videos
- Expert Interview Videos
- How-To Videos
- FAQ Videos
Product Videos
Product videos are great for giving potential customers a closer look at your products or services. After all, they can see exactly how your products work and what they can expect from them.
Customer Testimonial Videos
Customer testimonial videos are a great way to show potential customers that your products or services are worth investing in. After all, they can hear first-hand accounts of how your products or services have helped other people.
Expert Interview Videos
Expert interview videos are a great way to show potential customers that you’re an authority in your industry. After all, you can showcase your knowledge and expertise by interviewing experts in your field.
How-To Videos
How-to videos are great for showing potential customers how to use your products or services. After all, they can see exactly how your products work and what they can expect from them.
FAQ Videos
FAQ videos are a great way to answer common questions about your products or services. After all, you can give potential customers the information they need to make an informed decision about your products or services.
How to Create B2B Videos That Stand Out
Now that you know why video marketing is essential for B2B in 2022, it’s time to learn how to create videos that stand out. Here are some tips:
- Keep it Short
- Make it Interesting
- Be Creative
- Focus on the benefits
- Use calls to action
- Keep It Short
When it comes to videos, shorter is almost always better. In fact, the ideal length for a marketing video is 1-2 minutes. Any longer, and you risk losing your viewer’s attention.
- Make It Interesting
Of course, just because your video is short doesn’t mean it can be boring. On the contrary, your video needs to be interesting enough to hold your viewer’s attention.
- Be creative
When it comes to B2B videos, being creative is a must. After all, you’re competing with other businesses, not consumers. That means your videos need to be high quality and informative without being too sales-y.
- Focus on the benefits
When creating your video, be sure to focus on the benefits of your product or service. After all, that’s what your audience is most interested in.
- Use calls to action
Finally, don’t forget to include a call to action (CTA) at the end of your video. After all, you want your viewers to take action after watching your video.
How to Create a Winning B2B Video Content Creation Strategy
Now that you know why video marketing is essential for B2B in 2022 and how to create videos that stand out, it’s time to learn how to create a winning content strategy. Here are some tips:
- Create a Video Roadmap
- Start with a Script
- Plan Your Shoot
- Edit Your Videos
- Optimize Your Videos for SEO
- Create a Video Roadmap
The first step to creating a winning video content strategy is to create a video roadmap. This will help you map out the steps you need to take to produce high-quality videos that achieve your business goals.
- Start with a Script
Once you have a roadmap, it’s time to start writing your script. This will be the foundation of your video, so it’s important to take your time and get it right. Things to keep in mind before starting the script are these:
Top of The Funnel: This is where you’ll capture your audience’s attention and introduce them to your brand.
Middle of the Funnel: This is where you’ll provide more information about your product or service and start to build interest and trust.
Bottom of The Funnel: This is where you’ll close the deal and get your viewer to take action.
- Plan Your Shoot
After you have a script, it’s time to start planning your shoot. This includes figuring out where you’re going to shoot your video and what equipment you’ll need.
- Edit Your Videos
Once you’ve shot your video, it’s time to start editing. This is where you’ll add music, graphics, and other elements to create a finished product.
- Optimize Your Videos for SEO
Finally, don’t forget to optimize your videos for SEO. This includes adding keywords and descriptions to help your videos rank higher in search engines.
By following these tips, you can create a winning video content strategy that will help you achieve your business goals.
How to Use Social Video for B2B?
Now that you know why video marketing is essential for B2B in 2022 and how to create videos that stand out, it’s time to learn how to use social media to promote your videos. Here are some tips on different platforms:
- YouTube
- Use Facebook
Facebook is a great platform for promoting your videos because it has over 2 billion active users. Plus, you can use Facebook’s targeting options to make sure your videos are seen by your target audience.
- Use LinkedIn
LinkedIn is another excellent platform for promoting your B2B videos. This is because it’s a professional network with over 675 million users. Plus, you can use LinkedIn’s targeting options to make sure your videos are seen by your target audience.
- Use Twitter
Twitter is a great platform for promoting your videos because it’s quick and easy to use. Plus, you can use Twitter’s targeting options to make sure your videos are seen by your target audience.
- Use YouTube
YouTube is the world’s largest video platform, with over 1 billion active users. Plus, you can use YouTube’s targeting options to make sure your videos are seen by your target audience.
- Use Instagram
Instagram is a great platform for promoting your videos because it’s visual and easy to use. Plus, you can use Instagram’s targeting options to make sure your videos are seen by your target audience.
By following these tips, you can use social media to promote your B2B videos and reach your target audience.
Template for Best B2B Converting Videos
As a B2B marketer, you know that not all videos are created equal. In order to create a video that converts, you need to focus on creating a high-quality video that is informative and interesting. Here is a template that fits almost all types of B2B converting videos:
Your Name: Your name should be prominently displayed in the video so that viewers know who is speaking.
Company Name: Make sure to include your company name and logo in the video so that viewers can easily identify your brand.
Who is Your Ideal Buyer Audience: You need to make sure that you target your video towards your ideal buyer audience.
List Your Key Benefits & Features: In order to create a video that converts, you need to list your key benefits and features.
What current pain or negative circumstance is your customer facing now: You need to show that you understand your customer’s pain points and offer a solution in your video.
What’s a true negative or scary fact: You need to show that you understand the true negative or scary facts that your customer is facing.
What’s the big idea in 2-3 words? What hook makes your product different: You need to focus on what makes your product different and better than the competition.
The number of customers for social proof: You need to show that you have a large number of customers for social proof.
What is your niche? A more narrow focus on your audience: You need to focus on your niche audience so they can easily identify with your brand.
What are customers’ initial goals: You need to show that you understand your customer’s initial goals.
What are customers’ ultimate goal that results from the initial goal: You need to show that you understand your customer’s ultimate goal.
How your product is delivered: You need to show how your product is delivered so that viewers can see how easy it is to use.
What is your product’s price: You need to include your product’s price so that viewers can see how affordable it is.
The tone of Content: The tone of your video should be professional yet relatable so that viewers can connect with your brand.
Length of Content: The length of your video should be around 1-2 minutes so that viewers can easily digest the information.
Type of Filming: The type of filming should be high quality and professional.
Final CTA: The final CTA should be clear and concise so that viewers know what to do next.
By following this template, you can create a high-quality B2B video that converts.
Example of a Video Sale Letter for B2B Based on this Template
Here are some examples:
Example 1:
Hi, I’m Mr. Daniel from Daniel & Co.
We understand the pain and frustration of getting poor-quality products and bad support from B2B businesses. In fact, we’ve been there ourselves. That’s why we’ve made it our mission to provide quality products and services that our customers deserve.
We offer free shipping, free consultation, patent products, the best rates, on-time delivery, and early access to products so that you can get the quality you deserve.
Our team of experts works hard to ensure that our products are of the highest quality and that our customers are satisfied. We have a 99.9% satisfaction rate with our customers.
We’re so confident in our products that we offer a money-back guarantee if you’re not satisfied.
Try our XYZ product today for only $49.99. You won’t be disappointed.
Example 2:
Hi, it’s Mr. Daniel from Daniel & Co.
If you’re in a B2B business, I’m sure you know how important it is to have quality products and on-time delivery. But unfortunately, 90% of people face problems with the late delivery and bad support.
But what if I told you there was a way to get quality products and on-time delivery without any hassle?
Introducing XYZ product. Our patent-pending mechanisms deliver the quality you deserve with free shipping, free consultation, and the best rates. And because we’re so confident in our products, we offer early access to new products and a 100% satisfaction guarantee.
So if you’re tired of dealing with bad products and late delivery, go to our website and check out XYZ products today.
