How To Leverage ChatGPT for LinkedIn Organic Growth

by | Apr 4, 2023 | Social Media Strategy | 0 comments

99% of all the articles that discuss how artificial intelligence (AI) can help with writing indicate their own AI authorship—to some extent or perhaps more. They attempt to show how powerful AI has become and how uninteresting and unoriginal flesh-and-blood writers have become. It can raise a unique controversy for us. It urges us to ask: Is AI a revolution or a hindrance? A boon or bane? We believe it purely depends on how we use it!

ChatGPT from Open AI is the newest tool to join the rapidly expanding list of AI tools and is set to revolutionize the world. But before we go into whether it can revolutionize the world or not, first we need to understand: What is ChatGPT and how do you use this AI miracle to its full potential? Read on to learn more.

What is ChatGPT?

ChatGPT is an AI bot that simulates human conversation using natural language processing. It is taught to respond in detail to a prompt and to follow instructions. It can also create written content like blog posts, social media updates, essays, code, and emails.

Because ChatGPT allows users to ask questions and get more information about its responses, it is comparable to the automated chat services available on customer service websites. The term “Generative Pre-trained Transformer” (GPT) refers to the method used by ChatGPT to process requests and create responses. Using reward models that rank the best responses based on human feedback, ChatGPT is trained using reinforcement learning. This feedback aids ChatGPT’s machine learning enhancements, which enhance upcoming responses.

How Does ChatGPT Work?

You are probably aware that when you ask Google to look up something, it doesn’t search the entire database for the information you seek. It instead looks through its database for pages that correspond to that request. Google has two main phases: the user interaction and search phase and the spidering and data gathering phase.

ChatGPT functions essentially in the same way. Pre-training refers to the data collection phase, and inference refers to the phase of user responsiveness. The secret to generative AI’s success and the reason it’s suddenly become so popular is that pre-training has unexpectedly proven incredibly scalable.

But the immediate concern on everyone’s mind is: Is this the next revolutionary trend that will alter our way of life? The age-old debate is still going on at the same time, and the predictable response to the question “Will robots take our jobs?” is “No, but it will make it easier.”

Many arguments accompany Twitter and LinkedIn posts. Comprehending ChatGPT’s structure and writing style is critical to make the most of it. You need to create prompts that fit the model’s style and tone because it has been trained on a sizable corpus of text. Remember that open-ended questions that promote creativity and exploration work best when creating prompts for ChatGPT.

It’s also critical to understand ChatGPT’s constraints. The model can produce high-quality content, but it is not flawless and occasionally delivers inappropriate, inaccurate, or irrelevant answers. Before using any content produced by ChatGPT in your marketing materials, be careful to assess and edit it to prevent these problems.

What are some ways that content marketers can use ChatGPT to enhance their B2B content marketing strategy?

  • Create catchy headings and introductions for your blog posts.

  • Create captivating social media captions and posts.

  • Create marketing copy and product descriptions.

  • Write the subject lines and opening sentences for emails.

How Do I Leverage ChatGPT to Create Engaging Social Media Content?

It is now evident that ChatGPT represents a significant change in the language system. AI appears to primarily assist us in forming running sentences from factual information. This can be helpful, for instance, when summarizing text. We now understand that AI is the box itself when it comes to creative problem-solving. The less AI helps us, the more creative the required outcome must be.

ChatGPT is very knowledgeable in general. The chatbot disappoints you as soon as you ask for specific content that focuses on what a business or brand has to offer. ChatGPT is primarily useful as a tool for developing your skills, to put it briefly.

How Expert Marketers Are Using ChatGPT?

More than 75% of marketers want to use ChatGPT to increase their marketing performance, but only 40% are actually using it right now, according to a recent LinkedIn survey. Sometimes, knowing where to start and what that looks like can be difficult. How can you leverage ChatGPT for better engagement or to enhance your organic reach without compromising quality? Here’s how:

Brainstorm Ideas With AI

Utilize ChatGPT in your research by asking for pertinent keywords that people in your target market use to find your goods or services. The chatbot assists you in coming up with keywords that you might not have considered on your own. You increase your chances of grabbing your audience’s attention and boosting engagement by producing content that aligns with their specific interests and needs.

Additionally, ChatGPT has text-writing capabilities. But this is strongly discouraged since Google now recognizes and penalizes AI-generated content. Here are some pointers to help you improve your prompts from merely adequate to outstanding:

  1. Be precise. Your chance of receiving a pertinent and accurate response from ChatGPT increases with the level of specificity and detail in your prompt. For instance, try posing a more targeted query instead of a general one. Instead of asking “What is marketing?” ask “How can I increase my website traffic through email marketing campaigns?”

  2. Establish a context. Gaining a positive response from ChatGPT requires providing context. Provide context or background information if you’re asking a question about a particular business issue so ChatGPT can better understand your question. Consider asking “How can I leverage social media marketing to increase my B2B leads?” rather than “What are the benefits of social media marketing?” for instance.

  3. Use everyday language. Avoid using jargon or excessively complex language because ChatGPT is designed to understand inputs in natural language. Instead, make an effort to phrase your prompt simply and clearly. For instance, try asking “How can I incorporate AI in my supply chain management to improve efficiency?” instead of “What are the best practices for implementing AI in my company’s operations?”

  4. Pose follow-up questions. If you’re unhappy with ChatGPT’s initial response, don’t hesitate to ask additional questions for further explanation on the subject. Ask for specific examples of effective B2B social media marketing campaigns, for instance, if ChatGPT only offers a general response about social media marketing. As a result, ChatGPT will be able to respond with greater depth and nuance.

The development of artificial intelligence (AI) has changed and will continue to change how we view inbound marketing. Marketers can now streamline their workflow while still producing high-quality results by utilizing AI-powered tools like ChatGPT and Jasper rather than solely relying on manual processes.

But is ChatGPT good enough for LinkedIn growth? To give you an insight and a distinct advantage over the standard techniques employed in the sector, MarketBeam streamlines your efforts through its integrated social media management tool.

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