Sales professionals know that the key to a successful sales career is a strong network of potential customers and partners. LinkedIn Sales Navigator Enterprise is designed to help you connect with more people faster. It offers many features, such as lead recommendations, email outreach, and account insights, to help you close more deals. Let’s take a closer look at everything you need to know.
What is LinkedIn Sales Navigator Enterprise?
LinkedIn Sales Navigator is a tool that helps sales professionals connect with potential customers and partners. It offers many features, such as lead recommendations, email outreach, and account insights, to help you close more deals.
One of the main benefits of LinkedIn Sales Navigator is that it provides you with access to a wealth of information about potential customers and partners. You can see their job titles, contact information, company size, and more. This information can be helpful in deciding whether or not to pursue a potential connection.
How does it help sales professionals connect with potential customers and partners?
LinkedIn Sales Navigator offers many features; here are some of them:
- Lead Recommendations
- Email Outreach
- Account Insights
Lead Recommendations
LinkedIn Sales Navigator uses your sales goals and criteria to suggest leads that may be a good fit for you. You can also use the “Advanced Search” feature to find leads that meet specific criteria, such as location, job title, or company size.
Email Outreach
Once you’ve found some potential leads, you can reach out to them directly through LinkedIn Sales Navigator. The tool includes templates and guidance for sales emails, so you can be sure that your messages are professional and effective.
Account Insights
LinkedIn Sales Navigator also provides valuable insights into your potential customer’s and partners’ businesses. You can see information about their company size, industry, and more. This information can help you tailor your sales pitch to their specific needs.
What are some of the features that make it stand out from other tools on the market?
LinkedIn Sales Navigator includes many features that make it stand out from other sales tools on the market. Here are some of the most notable:
Access to LinkedIn Subscriptions
With Sales Navigator, you have access to LinkedIn subscriptions that can help you expand your reach and find potential sales leads.
Extended Network Access
Sales Navigator gives you extended access to LinkedIn’s vast network of professionals, making it easier to connect with potential customers and clients.
Unlimited Search: This gives you the ability to search for an unlimited number of leads, so you can find the perfect match for your products or services.
Saved Searches: You can save searches and criteria, so you can quickly find leads that meet your specific needs.
Who’s Viewed Your Profile in the Last 60 Days: This feature allows you to see who has been viewing your profile, so you can connect with them directly.
Reach out
LinkedIn Sales Navigator is designed to help you connect with more people faster. You can reach out to potential leads through the tool’s email outreach feature and other ones.
Find the right people
LinkedIn Sales Navigator can help you find potential leads that match your sales goals and criteria. It offers:
Advanced search: You can use the “Advanced Search” feature to find leads that meet specific criteria, such as location, job title, or company size.
Sales Spotlight: LinkedIn Sales Navigator uses your sales goals and criteria to suggest leads that may be a good fit for you.
Prioritize and qualify
LinkedIn Sales Navigator helps you prioritize and qualify leads with features like:
Lead and account recommendations: LinkedIn Sales Navigator uses your sales goals and criteria to suggest leads that may be a good fit for you.
Sales Preferences: You can specify your preferences for sales leads so you only see the leads that are most relevant to you.
Integrate with your sales tools
LinkedIn Sales Navigator integrates with your existing sales tools to help you work more efficiently. It offers:
SNAP: You can use LinkedIn Sales Navigator’s SNAP feature to quickly find contact information for potential leads.
Outlook Web Integration: You can integrate LinkedIn Sales Navigator with Outlook, so you can quickly add contacts and create email lists.
Sales Navigator Mobile App: LinkedIn Sales Navigator’s mobile app allows you to access your sales tools on the go.
Keep track of people and companies
LinkedIn Sales Navigator helps you keep track of people and companies with features like:
Lead Lists: You can create lists of leads, so you can easily keep track of who you need to contact.
Company Tracking: LinkedIn Sales Navigator lets you follow companies, so you can stay up-to-date on their latest news and developments.
Alerts: You can create alerts for people and companies, so you’ll be notified when there are any changes or updates.
Engage with your prospects and customers using your team’s network
Engage with your prospects and customers using your team’s network:
TeamLink: With LinkedIn Sales Navigator’s TeamLink feature, you can connect with other members of your sales team to get introductions to potential leads.
Teamlink Extend: With Teamlink Extend, you can get introduced to potential leads through your extended network of LinkedIn connections.
Administrative tools/Reporting
LinkedIn Sales Navigator offers administrative tools and reporting to help you manage your account and track your performance. It offers:
User Reporting: LinkedIn Sales Navigator’s user reporting feature allows you to track your team’s performance and activity.
Account Center: LinkedIn Sales Navigator’s account center allows you to manage your account and billing information.
CRM Sync
LinkedIn Sales Navigator can sync with your CRM system, so you can easily keep your sales data up-to-date. Other CRM sync features it offers are:
Auto-save: With its auto-save feature, LinkedIn Sales Navigator will automatically save your sales data to your CRM system.
Activity writeback: LinkedIn Sales Navigator’s activity writeback feature allows you to track your sales activities in your CRM system.
ROI reporting for Microsoft Dynamics and 365 Sale and Salesforce: LinkedIn Sales Navigator can help you track your return on investment with its ROI reporting feature.
24/7 Support
LinkedIn Sales Navigator offers 24/7 support to help you with any questions or issues you may have. All plans include support.
Sales Navigator Training
LinkedIn Sales Navigator offers training to help you get the most out of your account. All plans include training.
Things you need to consider before choosing the Plans
Now that you know all about LinkedIn Sales Navigator and what it has to offer, it’s time to decide if it’s the right sales tool for you. To help you make your decision, here are a few things you need to consider:
- Number of Users
- Features that you need
- Your Budget
- Team’s Sale process
- Company Size
- Company’s industry
- Any additional features
- Your CRM system
- Number of users
If you have a large team of salespeople, you’ll need a plan that allows for more than one user. LinkedIn Sales Navigator offers plans for teams of up to any number of users.
- Features that you need
LinkedIn Sales Navigator offers a variety of features, so you’ll need to decide which ones you need for your business. For example, if you want to be able to track your team’s performance, you’ll need a plan that includes user reporting.
- Your budget
LinkedIn Sales Navigator offers a variety of plans, so you’ll need to decide which one fits your budget. The price of the plans varies depending on the number of users and the features that you need.
- Team’s sales process
Before you choose a plan, you’ll need to understand your team’s sales process. LinkedIn Sales Navigator offers a variety of features that can help with different stages of the sales process. For example, if your team needs help generating leads, you’ll want a plan that includes lead lists.
- Company size
The size of your company will also play a role in which plan you choose. LinkedIn Sales Navigator offers plans for small businesses as well as enterprise companies.
- Company’s industry
Your company’s industry will also play a role in which plan you choose. LinkedIn Sales Navigator offers plans for a variety of industries, such as healthcare, technology, and financial services.
- Any additional features
LinkedIn Sales Navigator offers a variety of additional features that you may need for your business. For example, if you want to be able to track your return on investment, you’ll want a plan that includes ROI reporting.
- Your CRM system
LinkedIn Sales Navigator can sync with your CRM system, so you’ll need to make sure that your CRM system is compatible. LinkedIn Sales Navigator offers integration with a variety of CRM systems, such as Microsoft Dynamics and 365 Sales, Salesforce, and Oracle Sales Cloud.
Account Types Sales Navigator Offers
LinkedIn Sales Navigator offers different types of accounts:
- Sales Navigator Core
- Sales Navigator Advanced
- Sales Navigator Advanced Plus
Sales Navigator Core
Sales Navigator Core is the basic account type that offers the foundational features of Sales Navigator. With a Sales Navigator Core account, you’ll have access to the following features:
- Advanced Search Filters
- Unlimited number of searches and ability to save searches
- A maximum of 10,000 leads can be saved
- 50 free InMail messages each month
- Custom Lists to track leads and prioritize you
Sales Navigator Advanced
It is one of the best account types for sales professionals who want access to all of the features that Sales Navigator has to offer. With a Sales Navigator Advanced account, you’ll have access to all the features you get with Sales Navigator Core with the addition of the following features:
- SNAP integration tool will allow your sales teams to access Sales Navigator information from anywhere in their tech stack or CRM.
- The ability to sales-navigate your book of business via. CSV
- Advanced outreach via Smart Links
- Buyer Intent signals
- Team collaboration tools
- TeamLink and TeamLink Extend
- Detailed usage reporting
Sales Navigator Advanced Plus
In addition to the features you access with a Sales Navigator Advanced account, a Sales Navigator Advanced Plus account gives you the following benefits:
- An Enterprise license that supports an unlimited number of users.
- A dedicated Customer Success Manager.
- Priority support.
- Customized onboarding and training for your team.
- And Many More
How to get the best ROI for B2B businesses using LinkedIn?
There are a lot of things that can make your B2B business succeed on LinkedIn. But if you’re looking for the best ROI, here are a few things to keep in mind:
The first step is to understand how your target market uses LinkedIn. Do they use it for business networking? For research? For job postings? Once you know how they’re using the platform, you can develop content and strategies that will reach them where they are.
If you’re targeting businesses, LinkedIn can be a great way to connect with key decision-makers within those companies. You can use Sales Navigator to find the right contacts and then use InMail or Sponsored InMail to reach out to them directly. You can also run LinkedIn Ads to promote your content or product to a wider audience.
For B2B companies, one of the best ways to get ROI from LinkedIn is by using LinkedIn groups. Groups are a great way to connect with potential customers and build relationships. You can join relevant groups and participate in discussions, or you can create your own group and build a community around your brand.
No matter what strategies you use, the key to success on LinkedIn is to be active and engaged. The more you put into the platform, the more you’ll get out of it.
Bottom Line – is Sales Navigator worth it?
The answer to this question depends on your needs. If you’re a sales professional who wants access to all of the features that Sales Navigator has to offer, then a Sales Navigator Advanced account is worth it. If you need an unlimited number of users and dedicated support, then a Sales Navigator Advanced Plus account is worth it.
