by Pushpa Ithal | Feb 3, 2020 | Social Media Marketing
Advocacy marketing strategy 2020: With the evolving trends of social media in the workplace, we must address advocacy marketing as a part of an organization’s social strategy. But first, let’s start by defining what is advocacy marketing. Advocacy...
by Pushpa Ithal | Dec 11, 2018 | Social Media Marketing
Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop...
by Pushpa Ithal | Jun 7, 2018 | Social Media Marketing
The Problem: Event Engagement is Lacking You invest time, energy, and money into planning a Fireside chat, Meet-Up, or networking event. Hoping and praying, “if you build it they will come.” Only to find out that RSVPs or ticket purchases are lower than anticipated....
by Pushpa Ithal | May 3, 2018 | Social Media Marketing, Social Media Strategy
Social media strategies can be hard to properly execute, but they are a must as social media plays a HUGE role in marketing strategy for most companies. This is especially true in today’s digital era. In fact, most growing companies eventually hire someone full...
