What are some effective ways for Marketers to use LinkedIn?

What are some effective ways for Marketers to use LinkedIn?

What are some effective ways for Marketers to use LinkedIn? Over the years, LinkedIn has evolved into so much more than just a job search platform. Now a days you can use it as a tool to run promotions, target and research prospects, and provide lead magnet...
Executive Branding: No Longer an Option, But a Necessity

Executive Branding: No Longer an Option, But a Necessity

Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop...