by Pushpa Ithal | Feb 3, 2020 | Social Media Marketing
Advocacy marketing strategy 2020: With the evolving trends of social media in the workplace, we must address advocacy marketing as a part of an organization’s social strategy. But first, let’s start by defining what is advocacy marketing. Advocacy...
by Pushpa Ithal | Mar 12, 2019 | Social Media Marketing
What are some effective ways for Marketers to use LinkedIn? Over the years, LinkedIn has evolved into so much more than just a job search platform. Now a days you can use it as a tool to run promotions, target and research prospects, and provide lead magnet tools....
by Pushpa Ithal | Dec 11, 2018 | Social Media Marketing
Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop...
by Pushpa Ithal | May 11, 2018 | Social Media Marketing
Social media marketing is growing to be one of the biggest marketing channels. It plays a huge role in branding, communication, thought leadership, lead generation and nurturing. Most of the companies across the globe irrespective of their size, geography, industry...