What are some effective ways for Marketers to use LinkedIn?

What are some effective ways for Marketers to use LinkedIn? Over the years, LinkedIn has evolved into so much more than just a job search platform. Now a days you can use it as a tool to run promotions, target and research prospects, and provide lead magnet tools. With over 500 million total users and over […]

Executive Branding: No Longer an Option, But a Necessity

Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop Thought Leadership).  77% of buyers are more likely to buy from a company whose CEO uses social […]

Social Reach Calculator

Social media marketing is growing to be one of the biggest marketing channels. It plays a huge role in branding, communication, thought leadership, lead generation and nurturing. Most of the companies across the globe irrespective of their size, geography, industry and target market, have social media business pages and post regularly. Do you wonder what […]