One-Stop Shop for a Robust Social Marketing Strategy

Social media strategy and execution have become a crucial part of marketing efforts for organizations. Marketing teams either have a dedicated social media manager or they have a content marketing manager who will also wear the hat of social media manager. In either case, they need tools to make their process more efficient. At the […]

Social Media Metrics | Facebook | Instagram | Twitter & YouTube

    Social media metrics are incredibly important as you develop and improve your social media marketing strategy. Your social marketing efforts can include everything from publishing blog posts to knowledge sites like Quora, and even online groups. We want to talk about measuring your impact when it comes to social networks like LinkedIn, Facebook, […]

How To Build A Community That Loves Your Business

    A social media community for business–what is that? It is when a business utilizes the power of social media to create a place online where people who are like-minded can come together. However, it is not as simple as it sounds. While yes, we all know what a community is and how it […]

4 Steps to Develop Thought Leadership

If you’re looking to change industries, advanced in your current career path, or develop your personal brand, thought leadership is a tool that you can use during this time of development. This content is adapted from a presentation at Women in Technology International’s (WITI) 24th annual conference co-presented by Parna Sarkar-Basu, CEO & Founder of Buzz […]

Social Reach Calculator

Social media marketing is growing to be one of the biggest marketing channels. It plays a huge role in branding, communication, thought leadership, lead generation and nurturing. Most of the companies across the globe irrespective of their size, geography, industry and target market, have social media business pages and post regularly. Do you wonder what […]