2020 Optimal Business Picture Sizes for Social Media

by | Mar 27, 2020 | B2B Marketing, Social Media Marketing, Social Media Strategy | 0 comments

Social media marketing tips are always welcome in this digital era. Your company’s social First impression always matters. Social media has become the first place to look up details when you want to learn more about a person or about a company. This makes it very important for all of us to choose the best picture, details, and activities that best represent us or the business page we create. Read this article if you want to learn more about how to use social media to capture and nurture leads

“A picture is worth a thousand words” is becoming even more relevant in this age of mobile-first and digital-first. There is only a fraction of a second spent looking at a profile picture but a strong opinion is created in our minds. LinkedIn, Facebook, Twitter, and other social networks provided an option for us to add a background image. This is a great way for us to share additional information like companies we work for, events we attend, and people we care for.

Social media marketing tips may be given out left, right and center, but there is one tip you don’t want to ignore. Make sure your picture dimensions are compatible with the platform you are using. While having a picture added to our social media profiles itself is crucial, picture file size, dimension, resolution, and of course, the content of the image should be perfect to have the highest impact. Profile pictures need not be updated very often, so this is a one-time effort for businesses and once in a quarter or year effort for individuals. Although you don’t have to update your profile picture often, you cannot just ignore your social media accounts and expect them to thrive on their own. Learn how to prioritize your social media accounts as a business strategy.


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Social Media for Businesses

Business pages are created and managed differently at some social networks like LinkedIn and Facebook. However, Twitter makes no distinction between an individual or a brand/business page. For business pages, the profile page is where the logo is displayed. Background image could be an image of the office, a popular event hosted, an executive team, or a picture representing the industry the business is in.

For inspirations on background images, See Sites With Free Images, Prototypes and more

Make sure pictures are the clear, blur-free, right size, and represent the business accurately.


Optimal Profile Picture Dimensions for Social Media

Each social network has its own dimension requirements for uploading profiles and background pictures. We made a list of major social network requirements.


LinkedIn Dimensions

Social Media Marketing Tip for Twitter: If the Periscope account is connected, the profile picture will show LIVE during the broadcast. Profile pictures also show next to every post, and other activities on the Twitter feed.

Learn more about How to Create and Manage Twitter Business Pages


Instagram Dimensions

Social Media Marketing Tip for Instagram: Ana Gotter, a writer from Snappa Blog, states that, “your Instagram profile picture size should be 110 x 110 pixels with an aspect ratio of 1:1. A perfect, tiny square. “

She goes into more detail about how to format the perfect profile picture for your company, but keep in mind that the border for the profile picture is a circle. This is what everyone sees, and it represents your company, therefore you want to make sure the logo or picture is centered and error-free. For more information about optimal picture dimensions for Instagram, check out Gotter’s article here.


Facebook Dimensions

Social Media Marketing Tip for Facebook: Keep in mind that your page’s profile picture will be cropped to a circular shape in ads and posts, but will remain the same square shape when people visit your Page. To preview what your Page’s profile picture will look when cropped. See Facebook help center for further information.

There is plenty of space on the background image to represent the business. Having the same image and content from the home page on the business website provides consistent messaging for your audience.

Also, remember your Facebook image appears in…

  • The news feed of your followers
  • All posts on your page’s timeline
  • Replies to comments

See How to Create and Kickstart a Facebook Page


Twitter Dimensions

Social Media Marketing Tip for Twitter: If Periscope account is connected, profile picture will show LIVE during the broadcast. Profile pictures also show next to every post, and other activities on Twitter feed.

Learn more about How to Create and Manage Twitter Business Pages

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