Social media marketing tips are always welcome in this digital era. Your company’s social First impression always matters. Social media has becomes the first place to look up for details when you want to learn more about a person or about a company. This makes it very important for all of us to choose the best picture, details and activities that best represents us or the business page we create. Read this article if you want to learn more about how to use social media to capture and nurture leads
“A picture is worth a thousand words” is becoming even more relevant in this age of mobile first and digital first. There is only a fraction of a second spent looking at a profile picture but a strong opinion is created in our minds. LinkedIn, Facebook, Twitter and other social networks provided an option for us to add a background image. This is a great way for us to share additional information like companies we work for, events we attend and people we care for.
Social media marketing tips may be given out left, right and center, but there is one tip you don’t want to ignore. Make sure your picture dimensions are compatible with the platform you are using. While having a picture added to our social media profiles itself is crucial, picture file size, dimension, resolution and of course, the content of the image should be perfect to have the highest impact. Profile pictures need not be updated very often, so this is a one-time effort for businesses and once in a quarter or year effort for individuals. Although you don’t have to update your profile picture often, you cannot just ignore your social media accounts and expect them to thrive on their own. Learn how to prioritize your social media accounts as a business strategy.
Social Media for Businesses
Business pages are created and managed differently at some social network like LinkedIn and Facebook. However, Twitter makes no distinction between individual or a brand/business page. For business pages, the profile page is where the logo is displayed. Background image could be an image of the office, a popular event hosted, executive team or a picture representing the industry the business is in.
For inspirations on background images, See Sites With Free Images, Prototypes and more
Make sure pictures are clear, blur free, right size and represents the business accurately.
Optimal Profile Picture Dimensions for Social Media
Each social network has its own dimension requirements for uploading profile and background pictures. We made a list of major social network requirements.
Social Media Marketing Tip for LinkedIn: Most of the logos are rectangular. However, profile pictures on social media are square. During company logo designs, a square one should be created too. This make it much easier to upload to social networks.
LinkedIn Help Center updates this information at least once a year.
Social Media Marketing Tip for Facebook: Keep in mind that your page’s profile picture will be cropped to a circular shape in ads and posts, but will remain the same square shape when people visit your Page. To preview what your Page’s profile picture will look when cropped. See Facebook help center for further information.
Keep in mind that your page’s profile picture will be cropped to a circular shape in ads and posts, but will remain the same square shape when people visit your Page. To preview what your Page’s profile picture will look when cropped. See Facebook help center for further information.
There is plenty of space on the background image to represent the business. Having the same image and content from the home page on business website provides a consistent messaging for your audience.
Also, remember your Facebook image appears in…
- The news feed of your followers
- All posts on your page’s timeline
- Replies to comments
Social Media Marketing Tip for Twitter: If Periscope account is connected, profile picture will show LIVE during the broadcast. Profile pictures also show next to every post, and other activities on Twitter feed.
Learn more about How to Create and Manage Twitter Business Pages
Social Media Marketing Tip for Instagram: Ana Gotter, a writer from Snappa Blog, states that, “your Instagram profile picture size should be 110 x 110 pixels with an aspect ratio of 1:1. A perfect, tiny square. ”
She goes into more detail about how to format the perfect profile picture for your company, but keep in mind that the border for the profile picture is a circle. This is what everyone sees, and it represents your company, therefore you want to make sure the logo or picture is centered and error free. For more information about optimal picture dimensions for Instagram, check out the Gotter’s article here.