Executive Branding: No Longer an Option, But a Necessity

Executive branding is not an option anymore for companies or for individual executives. This marketing initiative is becoming increasingly popular for businesses from Coco-Cola to Cisco and from startups to Fortune 100 companies. (Suggested Reading: 4 Steps to Develop Thought Leadership).  77% of buyers are more likely to buy from a company whose CEO uses social […]

Is Employee Advocacy a True Win-Win?

Employee Advocacy programs empower employees to become brand advocates for the companies they work for. When employees share their employers’ posts with their own social networks they generate new audiences, while building personal branding and thought leadership. MarketBeam researched if employee advocacy is creating true win-win among employees and employers. We found out there are […]

Steps to Successful Employee Advocacy that Drives Branding

As a business, you need to build and nurture a strong employee advocacy program to help with your brand awareness, customer experience, and brand amplification. This blog explains employee advocacy and what you can do to help build a strong employee advocacy program for your company. What is employee advocacy? Employee advocacy is the process […]

Employee Advocacy for Less Than 100 Employees

Employee Advocacy is including employees in social marketing by empowering them to share corporate content on their powerful social networks. This program yields results in many fronts including increased marketing ROI, sales and employee morale. Employees make the best brand advocates because they are truly passionate about the brand, their networks tend to be in […]